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How To Create Consistent Content (✓…sorted)

Have you ever wondered how some companies are able to produce content on a regular basis? They have mastered the art of consistency. Consistency is one of the key components in marketing, and it’s how many bloggers, podcasters, and other…

Good Subdomain Names For Landing Pages

A good subdomain name for a landing page is one that’s short, memorable, and has good search engine optimization. The right domain name will help you rank higher in the SERP (Search Engine Results Page). The good news is that…

Is Snapchat app marketing worth it at the moment?

Snapchat has become one of the fastest-growing social media apps on the planet. Currently, millions of Snapchat users connect with their friends with photos and short videos via Snapchat every day. Snapchat is unique because the photos and videos that…

Top Reasons Users Download Apps in 2017

What drives a user to download an app? By looking at top-performing apps and existing metrics, it’s surprisingly easy to map out exactly what reasons drive users to download apps in 2017. In this article, we explain the biggest factors…

Is Influencer Marketing working for app promotion?

In this article, we discuss the benefits provided by using influencer marketing for app promotion. We also look at what constitutes as influencer marketing and what pitfalls companies should avoid when reaching out to influencers. What is Influencer Marketing? As…

Data-Driven App Marketing – Best Practices

As more data and analytics become available, the opportunity for data-driven app marketing campaigns is growing. What exactly is data-driven marketing, and what are the best practices your company can use to lean the available data in your favor? We’ll…

Data Driven App Marketing – Beste Praktiken

Immer mehr Daten und Information über die Nutzer von Apps sind heutzutage frei verfügbar. Damit wird der Weg frei für den Einsatz von Data Driven App Marketing. Aber was ist eigentlich daten-getriebene App Vermarktung? Und wie kann man sich als…

App Store Optimierung Black Hat – Sein oder Nicht-Sein?

Um eine App erfolgreich in einem App-Store zu platzieren, muss man zuerst verstehen wie App-Store-Optimierung überhaupt funktioniert. Es gibt Dutzende verschieden Möglichkeiten, um eine App zu einem Verkaufsschlager zu machen. Allerdings haben in einem schwierigen und hoch-kompetitiven Marktumfeld viele Entwickler…

App Promotion: What App Marketing Agencies Can Improve

This article originally appeared on AppsFlyer. Three years ago app promotion agencies still had it easy. There were “barely” a million apps in the app stores and mobile marketers could make do with just running cost-per-install campaigns to push apps…

9 Mobile Performance Marketing Tips

As user targeting and tracking technologies become increasingly sophisticated, the relevance of mobile performance marketing also increases. Well-optimised performance campaigns can drive new installs or sales without the need to pay super high CPC and CPI rates, allowing advertisers to…

Incentivised Installs – Are They Relevant?

Incentivising users with non-monetary rewards to download your app is hardly a new concept. Traditional in-app banners fell out of favour in 2013 when the app store hit the million apps mark and app discovery became extremely difficult. Developers were desperate for…

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