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What Is Authority Marketing And How To Use It To Boost Your Small Business
Have you ever felt lost among the competitors, trying to get the attention of your potential customers? You are not alone. Even big brands struggle to establish themselves as trusted experts in their niche. Why do you think brands spend…
B2B Blogging Best Practices: The Top 22 Ways To Take Your Content Strategy Up A Notch
Are you looking to take your b2b blogging strategy up a notch or two? One of the best ways to do this is by following some of these proven b2b blogging best practices. By implementing these simple steps, you will…
Should You Have A Hyphen In Your Domain Name?
So, should you have a hyphen in your domain name? The answer to this question is not as simple as it seems. While there are many reasons that people use hyphens in their domain names, the most common reason is…
Do I Need A Domain For A Landing Page: The Pros And Cons
Do you want to create a landing page? If so, do you need a domain for it? This is the question that many people ask themselves when they are trying to decide if they should purchase or rent their domain….
Testimonials or Reviews: What Works Better in B2B Marketing?
A testimonial or a review is an endorsement from a customer that can help you to improve your conversion rate. In this blog post, we’ll discuss testimonials and reviews in B2B marketing. We’ll look at what testimonials are, why they…
What Are Content Pillars: The Key to Engaging Your Audience!
What are Content Pillars? The key to engaging your audience and getting E-A-T on Google! Content pillars refer to what we might call the “building blocks” of a content marketing strategy. These building blocks include what type of content, what…
How To Create Consistent Content (✓…sorted)
Have you ever wondered how some companies are able to produce content on a regular basis? They have mastered the art of consistency. Consistency is one of the key components in marketing, and it’s how many bloggers, podcasters, and other…
B2B Blog Content Strategy: Tipps and Best Practice
It’s no secret that content is king when it comes to marketing for b2b companies. But, what does this mean? What is a good b2b blog content strategy and what should you be blogging about and how often? The answer…
How Much Of The Buyer’s Journey Is Digital (And The Importance Of Digital Marketing)
When a B2B prospect is going through the conversion process, how much of their journey can happen digitally? The customer’s buying journey is how they interact with your company from the time they first become aware of your product or…
Good Subdomain Names For Landing Pages
A good subdomain name for a landing page is one that’s short, memorable, and has good search engine optimization. The right domain name will help you rank higher in the SERP (Search Engine Results Page). The good news is that…
What Are the Key Components of a Landing Page? The Top 15 Essentials To Drive Conversions.
A landing page is a webpage that appears in response to a search engine query, lead gen campaign, or any other ad. It’s designed to convince visitors who see it to take any action, such as buying a product or…
AI For Small Business Marketing – How Can AI Help SMBs?
Artificial Intelligence is a hot topic in the marketing world, but not much has been said about how it can help small businesses. AI could be the key to unlocking new growth opportunities that have never seemed possible before. This…
Mid Funnel Marketing For SMBs – Tactics, Channels, Content
The concept of Mid Funnel Marketing is probably the most overlooked part of funnel marketing. Mid funnel marketing is a tactic that focuses on building awareness, consideration, and engagement at the midpoint of the buyer journey. However, what is the…
Content Marketing Vs. Blogging – Which One To Focus On?
Content marketing and blogging are two of the most popular content-based strategies in existence — and for a good reason. Both strategies allow you to engage with your audience, boost brand awareness, increase traffic to your site, and function as…
The Difference Between Followers and Following on Social Media
Many Instagram and Twitter users may not know the difference between followers and following. This article will explore what each one means on Instagram, Twitter, as well as Instagram Stories. We’ll also learn how you can make sure that your…
Found You Via Linkedin Profile – What Does It Mean?
The confusion about how to message “Found you via Linkedin profile” is very common among LinkedIn users. It’s not clear what the wording means, and as a result some people just leave it off entirely because of the lack of…
Best Reasons to Start with Mobile Performance Marketing Now
Mobile performance marketing is now a gold mine for marketers and there’s never been a better time to get involved. We talk about why in this article. What is Mobile Performance Marketing? Mobile performance marketing is all about using the…
Is Snapchat app marketing worth it at the moment?
Snapchat has become one of the fastest-growing social media apps on the planet. Currently, millions of Snapchat users connect with their friends with photos and short videos via Snapchat every day. Snapchat is unique because the photos and videos that…
Top Reasons Users Download Apps in 2017
What drives a user to download an app? By looking at top-performing apps and existing metrics, it’s surprisingly easy to map out exactly what reasons drive users to download apps in 2017. In this article, we explain the biggest factors…
Is Influencer Marketing working for app promotion?
In this article, we discuss the benefits provided by using influencer marketing for app promotion. We also look at what constitutes as influencer marketing and what pitfalls companies should avoid when reaching out to influencers. What is Influencer Marketing? As…
Data-Driven App Marketing – Best Practices
As more data and analytics become available, the opportunity for data-driven app marketing campaigns is growing. What exactly is data-driven marketing, and what are the best practices your company can use to lean the available data in your favor? We’ll…
Data Driven App Marketing – Beste Praktiken
Immer mehr Daten und Information über die Nutzer von Apps sind heutzutage frei verfügbar. Damit wird der Weg frei für den Einsatz von Data Driven App Marketing. Aber was ist eigentlich daten-getriebene App Vermarktung? Und wie kann man sich als…
Increase User Retention Rate in Your App – 5 Rules for 2017
If you’re able to increase the user retention rate in your app, your in-app revenues could positively explode. Whilst acquiring new users is important too, retaining your existing users is both cheaper and will help increase your rankings in app…
App Store Optimierung Black Hat – The Good, the Bad and the Ugly
App store optimisation is the first thing any app developer will need to understand if they’re ever to see their app perform well in the app stores. There are dozens of methods available to pull out better app store results,…
App Store Optimierung Black Hat – Sein oder Nicht-Sein?
Um eine App erfolgreich in einem App-Store zu platzieren, muss man zuerst verstehen wie App-Store-Optimierung überhaupt funktioniert. Es gibt Dutzende verschieden Möglichkeiten, um eine App zu einem Verkaufsschlager zu machen. Allerdings haben in einem schwierigen und hoch-kompetitiven Marktumfeld viele Entwickler…
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How to Improve Your Mobile Commerce Strategy in 10 Steps [Infographic]
Mobile commerce is one of the fastest-growing consumer shopping trends at the moment, brought by the explosion in smartphone sales over the last few years. Recent research shows that m-commerce is going to continue strong growth in the future and…
App Promotion: What App Marketing Agencies Can Improve
This article originally appeared on AppsFlyer. Three years ago app promotion agencies still had it easy. There were “barely” a million apps in the app stores and mobile marketers could make do with just running cost-per-install campaigns to push apps…
App Promotion: was die App Vermarkter besser machen können
Dieser Artikel erschien ursprünglich auf Englisch auf AppsFlyer. Bis vor drei Jahren war die Welt für Agenturen für App Vermarktung noch in Ordnung. In den App-Stores gab es gerade mal eine Millionen Apps und mobile Marketers genügte es CPI-Kampagnen zu…
9 Mobile Performance Marketing Tips
As user targeting and tracking technologies become increasingly sophisticated, the relevance of mobile performance marketing also increases. Well-optimised performance campaigns can drive new installs or sales without the need to pay super high CPC and CPI rates, allowing advertisers to…
Incentivised Installs – Are They Relevant?
Incentivising users with non-monetary rewards to download your app is hardly a new concept. Traditional in-app banners fell out of favour in 2013 when the app store hit the million apps mark and app discovery became extremely difficult. Developers were desperate for…