What Is Authority Marketing And How To Use It To Boost Your Small Business
Have you ever felt lost among the competitors, trying to get the attention of your potential customers? You are not …
B2B Blogging Best Practices: The Top 22 Ways To Take Your Content Strategy Up A Notch
Are you looking to take your b2b blogging strategy up a notch or two? One of the best ways to …
Should You Have A Hyphen In Your Domain Name?
So, should you have a hyphen in your domain name? The answer to this question is not as simple as …
Do I Need A Domain For A Landing Page: The Pros And Cons
Do you want to create a landing page? If so, do you need a domain for it? This is the …
Testimonials or Reviews: What Works Better in B2B Marketing?
A testimonial or a review is an endorsement from a customer that can help you to improve your conversion rate. …
What Are Content Pillars: The Key to Engaging Your Audience!
What are Content Pillars? The key to engaging your audience and getting E-A-T on Google! Content pillars refer to what …
How To Create Consistent Content (✓…sorted)
Have you ever wondered how some companies are able to produce content on a regular basis? They have mastered the …
B2B Blog Content Strategy: Tipps and Best Practice
It’s no secret that content is king when it comes to marketing for b2b companies. But, what does this mean? …
How Much Of The Buyer’s Journey Is Digital (And The Importance Of Digital Marketing)
When a B2B prospect is going through the conversion process, how much of their journey can happen digitally? The customer’s …
Good Subdomain Names For Landing Pages
A good subdomain name for a landing page is one that’s short, memorable, and has good search engine optimization. The …
What Are the Key Components of a Landing Page? The Top 15 Essentials To Drive Conversions.
A landing page is a webpage that appears in response to a search engine query, lead gen campaign, or any …
AI For Small Business Marketing – How Can AI Help SMBs?
Artificial Intelligence is a hot topic in the marketing world, but not much has been said about how it can …
Mid Funnel Marketing For SMBs – Tactics, Channels, Content
The concept of Mid Funnel Marketing is probably the most overlooked part of funnel marketing. Mid funnel marketing is a …
Content Marketing Vs. Blogging – Which One To Focus On?
Content marketing and blogging are two of the most popular content-based strategies in existence — and for a good reason. …
The Difference Between Followers and Following on Social Media
Many Instagram and Twitter users may not know the difference between followers and following. This article will explore what each …
Found You Via Linkedin Profile – What Does It Mean?
The confusion about how to message “Found you via Linkedin profile” is very common among LinkedIn users. It’s not clear …
Best Reasons to Start with Mobile Performance Marketing Now
Mobile performance marketing is now a gold mine for marketers and there’s never been a better time to get involved. …
A guide to styling and making Dispatch your own
Dispatch is a Magazine style blog for your new website. Each of its features have been designed and built using …
Is Snapchat app marketing worth it at the moment?
Snapchat has become one of the fastest-growing social media apps on the planet. Currently, millions of Snapchat users connect with …
Top Reasons Users Download Apps in 2017
What drives a user to download an app? By looking at top-performing apps and existing metrics, it’s surprisingly easy to …
Is Influencer Marketing working for app promotion?
In this article, we discuss the benefits provided by using influencer marketing for app promotion. We also look at what …
Data-Driven App Marketing – Best Practices
As more data and analytics become available, the opportunity for data-driven app marketing campaigns is growing. What exactly is data-driven …
Data Driven App Marketing – Beste Praktiken
Immer mehr Daten und Information über die Nutzer von Apps sind heutzutage frei verfügbar. Damit wird der Weg frei für …
Increase User Retention Rate in Your App – 5 Rules for 2017
If you’re able to increase the user retention rate in your app, your in-app revenues could positively explode. Whilst acquiring …
App Store Optimierung Black Hat – The Good, the Bad and the Ugly
App store optimisation is the first thing any app developer will need to understand if they’re ever to see their …
App Store Optimierung Black Hat – Sein oder Nicht-Sein?
Um eine App erfolgreich in einem App-Store zu platzieren, muss man zuerst verstehen wie App-Store-Optimierung überhaupt funktioniert. Es gibt Dutzende …
How to Improve Your Mobile Commerce Strategy in 10 Steps [Infographic]
Mobile commerce is one of the fastest-growing consumer shopping trends at the moment, brought by the explosion in smartphone sales …
App Promotion: What App Marketing Agencies Can Improve
This article originally appeared on AppsFlyer. Three years ago app promotion agencies still had it easy. There were “barely” a …
App Promotion: was die App Vermarkter besser machen können
Dieser Artikel erschien ursprünglich auf Englisch auf AppsFlyer. Bis vor drei Jahren war die Welt für Agenturen für App Vermarktung …
9 Mobile Performance Marketing Tips
As user targeting and tracking technologies become increasingly sophisticated, the relevance of mobile performance marketing also increases. Well-optimised performance campaigns …
Incentivised Installs – Are They Relevant?
Incentivising users with non-monetary rewards to download your app is hardly a new concept. Traditional in-app banners fell out of favour in …
Effects of ASO and the Organic Uplift
How to get more organic app users through ASO In this article, we’ll talk about how to optimize apps on …
Krankenkassen-Apps im Vergleich
Heutzutage kann man den Besuch beim Doktor durch einen In-App Video Call ersetzen oder beispielsweise sämtliche Gesundheits-, Fitness- sowieErnährungsdaten über …
5 challenges to expect in App Marketing 2016
The new year is now well underway but there’s still a lot to happen this year that could sway the …
2016 – The Year of Enterprise Mobile Apps?
2016 could be a very important turning point for enterprise mobile apps – we may see the success of these …
Mobile Marketing 2016 – What Will Change?
The world of mobile marketing is a constantly evolving space. New trends will come and old trends will go regularly …
Apple App Store Ranking Algorithm – Important Changes in 2015
During November, many app developers noticed a number of changes in app store rankings and search listings. It’s clear that …
App Promotion Strategy for the Holiday Season
The holiday season is one of the best times of the year to pick up a new app promotion strategy …
User Retention-Rates for Non-Gaming Apps – Things to Consider
What user retention rates like for non-gaming apps in 2015? Gaming apps are a lot easier to understand – the …
User Retention-Raten für Non-Gaming Apps 2015 – Worauf Sie achten müssen
Wie die User Retention-Raten für Non-Gaming apps 2015 aussehen? Gaming-Apps lassen sich viel einfacher – das allgemeine User Retention-Konzept ist …
What is a Good Mobile Advertising Business Model?
When it comes to choosing a good mobile advertising business model, your money is on the line. Making the wrong …
App Marketing – Targeting the Right Audience
Picking up new app installs can be difficult, so it’s safe to say that sometimes it can be even harder …
Entertainment Apps – the Rising Stars
The app store is constantly evolving. So much so, that the apps that were at the top of the app …
User Retention Rates for Non-Gaming Apps – the hows, whys and whats
What user retention rates like for non-gaming apps in 2015? Gaming apps are a lot easier to understand – the …
Mobile Business: Content is King
If you’re trying to make a strong, successful mobile business or are attempting to branch out your current business into …
Search Ads on Google Play – Are They Working?
Search ads on Google Play have become more noticed by a lot of developers recently, but there’s still a lot …
Deep Linking für Apps – Best Practices 2015
Mobile Deep Linking gibt es jetzt schon für eine relativ lange Zeit. Damals wurde es noch als etwas ganz Besonderes …
The Decline of Mobile Web Browsing (and the Rise of App Usage)
Did you know that 90% of mobile time is now spent on apps? Mobile web browsing is a force to …
The 10 Best Tipps for App Promotion & Monetisation of a Game App
Let’s take a theoretical look at developing and monetizing new mobile game apps in 2015. For the sake of this …
Die besten Tipps 2015 zur App Vermarktung & Monetisierung eines Games
Schauen wir mal wie sich neue Mobile Gaming Apps hinsichtlich der Monetarisierung im Jahr 2015 entwickelt haben. Als Ziel setzen …