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Jolly Marketer | Freelance Marketing Consultant

Jolly Marketer | Freelance Marketing Consultant

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what is authority marketing

What Is Authority Marketing And How To Use It To Boost Your Small Business

29/03/202227/11/2021 by Jolly Marketer

Have you ever felt lost among the competitors, trying to get the attention of your potential customers? You are not …

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B2B Blogging Best Practices

B2B Blogging Best Practices: The Top 22 Ways To Take Your Content Strategy Up A Notch

29/03/202223/11/2021 by Jolly Marketer

Are you looking to take your b2b blogging strategy up a notch or two? One of the best ways to …

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Should You Have A Hyphen In Your Domain Name

Should You Have A Hyphen In Your Domain Name?

29/03/202220/11/2021 by Jolly Marketer

So, should you have a hyphen in your domain name? The answer to this question is not as simple as …

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Do I Need A Domain For A Landing Page

Do I Need A Domain For A Landing Page: The Pros And Cons

29/03/202219/11/2021 by Jolly Marketer

Do you want to create a landing page? If so, do you need a domain for it? This is the …

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Testimonials or Reviews

Testimonials or Reviews: What Works Better in B2B Marketing?

29/03/202216/11/2021 by Jolly Marketer

A testimonial or a review is an endorsement from a customer that can help you to improve your conversion rate. …

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What Are Content Pillars?

What Are Content Pillars: The Key to Engaging Your Audience!

29/03/202215/11/2021 by Jolly Marketer

What are Content Pillars? The key to engaging your audience and getting E-A-T on Google! Content pillars refer to what …

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How To Create Consistent Content (✓…sorted)

29/03/202214/11/2021 by Jolly Marketer

Have you ever wondered how some companies are able to produce content on a regular basis? They have mastered the …

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B2B Blog Content Strategy

B2B Blog Content Strategy: Tipps and Best Practice

29/03/202212/11/2021 by Jolly Marketer

It’s no secret that content is king when it comes to marketing for b2b companies. But, what does this mean? …

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How Much Of The Buyer's Journey Is Digital

How Much Of The Buyer’s Journey Is Digital (And The Importance Of Digital Marketing)

29/03/202210/11/2021 by Jolly Marketer

When a B2B prospect is going through the conversion process, how much of their journey can happen digitally? The customer’s …

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Good Subdomain Names For Landing Pages

Good Subdomain Names For Landing Pages

29/03/202209/11/2021 by Jolly Marketer

A good subdomain name for a landing page is one that’s short, memorable, and has good search engine optimization. The …

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What Are the Key Components of a Landing Page?

What Are the Key Components of a Landing Page? The Top 15 Essentials To Drive Conversions.

29/03/202209/11/2021 by Jolly Marketer

A landing page is a webpage that appears in response to a search engine query, lead gen campaign, or any …

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AI small business marketing

AI For Small Business Marketing – How Can AI Help SMBs?

29/03/202207/11/2021 by Jolly Marketer

Artificial Intelligence is a hot topic in the marketing world, but not much has been said about how it can …

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Mid Funnel Marketing SMBs

Mid Funnel Marketing For SMBs – Tactics, Channels, Content

29/03/202205/11/2021 by Jolly Marketer

The concept of Mid Funnel Marketing is probably the most overlooked part of funnel marketing. Mid funnel marketing is a …

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content marketing vs blogging

Content Marketing Vs. Blogging – Which One To Focus On?

29/03/202205/11/2021 by Jolly Marketer

Content marketing and blogging are two of the most popular content-based strategies in existence — and for a good reason. …

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Difference Between Followers and Following

The Difference Between Followers and Following on Social Media

29/03/202202/11/2021 by Jolly Marketer

Many Instagram and Twitter users may not know the difference between followers and following. This article will explore what each …

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Found you via Linkedin Profile

Found You Via Linkedin Profile – What Does It Mean?

29/03/202201/11/2021 by Jolly Marketer

The confusion about how to message “Found you via Linkedin profile” is very common among LinkedIn users. It’s not clear …

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Best Reasons to Start with Mobile Performance Marketing Now

29/03/202212/03/2021 by Jolly Marketer

Mobile performance marketing is now a gold mine for marketers and there’s never been a better time to get involved. …

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A guide to styling and making Dispatch your own

21/10/2018 by WeeverAdmin

Dispatch is a Magazine style blog for your new website. Each of its features have been designed and built using …

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snapchat app marketing

Is Snapchat app marketing worth it at the moment?

29/03/202207/04/2017 by Jolly Marketer

Snapchat has become one of the fastest-growing social media apps on the planet. Currently, millions of Snapchat users connect with …

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user app install

Top Reasons Users Download Apps in 2017

29/03/202217/03/2017 by Jolly Marketer

What drives a user to download an app? By looking at top-performing apps and existing metrics, it’s surprisingly easy to …

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influencer marketing

Is Influencer Marketing working for app promotion?

29/03/202206/03/2017 by Jolly Marketer

In this article, we discuss the benefits provided by using influencer marketing for app promotion. We also look at what …

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data driven app marketing

Data-Driven App Marketing – Best Practices

29/03/202210/02/2017 by Jolly Marketer

As more data and analytics become available, the opportunity for data-driven app marketing campaigns is growing. What exactly is data-driven …

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data driven app marketing

Data Driven App Marketing – Beste Praktiken

29/03/202210/02/2017 by Jolly Marketer

Immer mehr Daten und Information über die Nutzer von Apps sind heutzutage frei verfügbar. Damit wird der Weg frei für …

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user retention rate 2017

Increase User Retention Rate in Your App – 5 Rules for 2017

29/03/202212/01/2017 by Jolly Marketer

If you’re able to increase the user retention rate in your app, your in-app revenues could positively explode. Whilst acquiring …

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black hat aso

App Store Optimierung Black Hat – The Good, the Bad and the Ugly

29/03/202206/01/2017 by Jolly Marketer

App store optimisation is the first thing any app developer will need to understand if they’re ever to see their …

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black hat aso

App Store Optimierung Black Hat – Sein oder Nicht-Sein?

29/03/202206/01/2017 by Jolly Marketer

Um eine App erfolgreich in einem App-Store zu platzieren, muss man zuerst verstehen wie App-Store-Optimierung überhaupt funktioniert. Es gibt Dutzende …

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How to Improve Your Mobile Commerce Strategy in 10 Steps [Infographic]

29/03/202230/12/2016 by Jolly Marketer

Mobile commerce is one of the fastest-growing consumer shopping trends at the moment, brought by the explosion in smartphone sales …

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improvement app marketing agency

App Promotion: What App Marketing Agencies Can Improve

29/03/202216/12/2016 by Jolly Marketer

This article originally appeared on AppsFlyer. Three years ago app promotion agencies still had it easy. There were “barely” a …

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improvement app marketing agency

App Promotion: was die App Vermarkter besser machen können

29/03/202216/12/2016 by Jolly Marketer

Dieser Artikel erschien ursprünglich auf Englisch auf AppsFlyer. Bis vor drei Jahren war die Welt für Agenturen für App Vermarktung …

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9 Mobile Performance Marketing Tips

29/03/202204/11/2016 by Jolly Marketer

As user targeting and tracking technologies become increasingly sophisticated, the relevance of mobile performance marketing also increases. Well-optimised performance campaigns …

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Incentivised Installs – Are They Relevant?

29/03/202229/08/2016 by Jolly Marketer

Incentivising users with non-monetary rewards to download your app is hardly a new concept. Traditional in-app banners fell out of favour in …

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Effects of ASO and the Organic Uplift

29/03/202215/07/2016 by Jolly Marketer

How to get more organic app users through ASO In this article, we’ll talk about how to optimize apps on …

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krankenkassen-health-apps-1024x352

Krankenkassen-Apps im Vergleich

29/03/202212/02/2016 by Jolly Marketer

Heutzutage kann man den Besuch beim Doktor durch einen In-App Video Call ersetzen oder beispielsweise sämtliche Gesundheits-, Fitness- sowieErnährungsdaten über …

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user acquisition

5 challenges to expect in App Marketing 2016

29/03/202204/02/2016 by Jolly Marketer

The new year is now well underway but there’s still a lot to happen this year that could sway the …

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2016 – The Year of Enterprise Mobile Apps?

29/03/202204/02/2016 by Jolly Marketer

2016 could be a very important turning point for enterprise mobile apps – we may see the success of these …

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Mobile Marketing 2016 – What Will Change?

29/03/202228/01/2016 by Jolly Marketer

The world of mobile marketing is a constantly evolving space. New trends will come and old trends will go regularly …

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app-store-Ranking

Apple App Store Ranking Algorithm – Important Changes in 2015

29/03/202221/12/2015 by Jolly Marketer

During November, many app developers noticed a number of changes in app store rankings and search listings. It’s clear that …

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app promotion strategy

App Promotion Strategy for the Holiday Season

29/03/202210/12/2015 by Jolly Marketer

The holiday season is one of the best times of the year to pick up a new app promotion strategy …

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User Retention-Rates for Non-Gaming Apps – Things to Consider

29/03/202207/12/2015 by Jolly Marketer

What user retention rates like for non-gaming apps in 2015? Gaming apps are a lot easier to understand – the …

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Gaming apps promotion

User Retention-Raten für Non-Gaming Apps 2015 – Worauf Sie achten müssen

29/03/202207/12/2015 by Jolly Marketer

Wie die User Retention-Raten für Non-Gaming apps 2015 aussehen? Gaming-Apps lassen sich viel einfacher – das allgemeine User Retention-Konzept ist …

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What is a Good Mobile Advertising Business Model?

29/03/202204/12/2015 by Jolly Marketer

When it comes to choosing a good mobile advertising business model, your money is on the line. Making the wrong …

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audience app marketing

App Marketing – Targeting the Right Audience

29/03/202202/12/2015 by Jolly Marketer

Picking up new app installs can be difficult, so it’s safe to say that sometimes it can be even harder …

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entertainment apps

Entertainment Apps – the Rising Stars

29/03/202213/11/2015 by Jolly Marketer

The app store is constantly evolving. So much so, that the apps that were at the top of the app …

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app user retention

User Retention Rates for Non-Gaming Apps – the hows, whys and whats

29/03/202229/10/2015 by Jolly Marketer

What user retention rates like for non-gaming apps in 2015? Gaming apps are a lot easier to understand – the …

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Mobile content is king

Mobile Business: Content is King

29/03/202216/10/2015 by Jolly Marketer

If you’re trying to make a strong, successful mobile business or are attempting to branch out your current business into …

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GoogleSearchAds

Search Ads on Google Play – Are They Working?

29/03/202212/10/2015 by Jolly Marketer

Search ads on Google Play have become more noticed by a lot of developers recently, but there’s still a lot …

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Deep Linking für Apps – Best Practices 2015

29/03/202201/10/2015 by Jolly Marketer

Mobile Deep Linking gibt es jetzt schon für eine relativ lange Zeit. Damals wurde es noch als etwas ganz Besonderes …

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mobile browsing

The Decline of Mobile Web Browsing (and the Rise of App Usage)

29/03/202225/09/2015 by Jolly Marketer

Did you know that 90% of mobile time is now spent on apps? Mobile web browsing is a force to …

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The 10 Best Tipps for App Promotion & Monetisation of a Game App

29/03/202225/09/2015 by Jolly Marketer

Let’s take a theoretical look at developing and monetizing new mobile game apps in 2015. For the sake of this …

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Die besten Tipps 2015 zur App Vermarktung & Monetisierung eines Games

29/03/202225/09/2015 by Jolly Marketer

Schauen wir mal wie sich neue Mobile Gaming Apps hinsichtlich der Monetarisierung im Jahr 2015 entwickelt haben. Als Ziel setzen …

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Freelance B2B Marketing Consultant in Berlin

My name is Richard Buettner, and I am a marketing consultant and multi-site blogger. I have over 20 years of experience in the B2B marketing space, with stints at major players like Microsoft and IBM, as well as many disruptive SaaS startups. My views are my own.

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