App Marketing for Tablet Apps – what is the difference

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When marketing an app, there are certain rules to stick by to ensure you’ll be making enough revenue to recuperate your marketing costs, but how do these rules change when marketing for tablet apps? In this article, we’ll be looking at the differences between standard smartphone app marketing, and tablet app marketing.

Ensuring your App Looks the Best it Can Look

Tablets have much larger displays than smartphones, so as a result, there is more to look at when using an app. A good tablet app interface is going to be a lot different to a good smartphone app interface.

Because of the extra screen estate, it’s very important to ensure that your app looks the best it possibly can. If a tablet owner is looking for an application specifically for his or her tablet, you can be sure they’ll be looking for an app that has a decent interface.

Before marketing your application, you should do the following.

  • Ensure your app has the best interface you could create.
  • Make sure your app store screenshots show off the interface you have created.
app marketing tablet apps

Preparing your Monetization Methods

Interestingly, for a lot of categories, tablet users are seen as heavier spenders than smartphone users, and that’s a great thing for you. If you want to make sure you are getting the best revenue possible, you may want to rethink your monetization strategies.

Putting a price tag on your application may even be a worthwhile option, even if it did not work well for smartphones. Many tablet owners will spend on applications, especially if they see it adding productivity or functionality to their daily lives.

In-app purchases are always an option too, although it really depends on what category your app is under. IAPs would be a lot more suited for game apps, whilst a simple one-time price may work a lot better for office and productivity apps.

  • Tablet users are renowned for spending more on apps
  • Make sure your monetization strategies are rethought before marketing

Platforms with the Biggest Presence

If you are making a tablet app and you don’t plan to publish it to the iOS app store, then you’ll be missing out. It’s already clear that if your app isn’t on the iOS app store or the Amazon app store, you’ll be dealing with a much smaller user base to make potential revenue from.

Whilst revenue for apps on the Android platform is going strong, Android tablets just don’t have anywhere near the market presence that iPads have.

However you need to keep also in mind that the traffic opportunities for iPad are around 1/3 of the iPhone; there is just more supply and demand, apps and users, for the iPhone ecosystem. So if your monetisation model is based on lots of users clicking on ads, for instance, you will have lower chances to get rich with an iPad app.

Even Amazon’s lineup of tablets is starting to see more recognition than Android tablet users. There’s also the fact that iPad owners typically spend a lot more on apps than either Android or Amazon users.

Whilst Android can still be profitable, you should certainly focus on iOS and the Amazon app store first.

  • iPad users make up for the majority of tablet app revenue
  • Amazon tablets are also a good choice and should not be overlooked

Hopefully, these tips have given you a better idea about the difference between marketing for tablet apps and marketing for standard smartphone applications. Besides from these differences, marketing for both types of apps is mostly the same

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Author: Richard Buettner
B2B SaaS marketing a challenge? Not for me! With my proven track record, I'll execute inbound and content strategies that deliver. Let's grow your business - and enjoy the ride!

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