Best Reasons to Start with Mobile Performance Marketing Now
Mobile performance marketing is now a gold mine for marketers and there’s never been a better time to get involved. We talk about why in this article. What is Mobile…
Is Snapchat app marketing worth it at the moment?
Snapchat has become one of the fastest-growing social media apps on the planet. Currently, millions of Snapchat users connect with their friends with photos and short videos via Snapchat every…
Top Reasons Users Download Apps in 2017
What drives a user to download an app? By looking at top-performing apps and existing metrics, it’s surprisingly easy to map out exactly what reasons drive users to download apps…
Is Influencer Marketing working for app promotion?
In this article, we discuss the benefits provided by using influencer marketing for app promotion. We also look at what constitutes as influencer marketing and what pitfalls companies should avoid…
Data-Driven App Marketing – Best Practices
As more data and analytics become available, the opportunity for data driven app marketing campaigns is growing. What exactly is data driven marketing, and what are the best practices your…
Data Driven App Marketing – Beste Praktiken
Immer mehr Daten und Information über die Nutzer von Apps sind heutzutage frei verfügbar. Damit wird der Weg frei für den Einsatz von Data Driven App Marketing. Aber was ist…
Increase User Retention Rate in Your App – 5 Rules for 2017
If you’re able to increase the user retention rate in your app, your in-app revenues could positively explode. Whilst acquiring new users is important too, retaining your existing users is…
App Store Optimierung Black Hat – The Good, the Bad and the Ugly
App store optimisation is the first thing any app developer will need to understand if they’re ever to see their app perform well in the app stores. There are dozens…
App Store Optimierung Black Hat – Sein oder Nicht-Sein?
Um eine App erfolgreich in einem App-Store zu platzieren, muss man zuerst verstehen wie App-Store-Optimierung überhaupt funktioniert. Es gibt Dutzende verschieden Möglichkeiten, um eine App zu einem Verkaufsschlager zu machen….
How to Improve Your Mobile Commerce Strategy in 10 Steps [Infographic]
![How to Improve Your Mobile Commerce Strategy in 10 Steps [Infographic]](https://i0.wp.com/www.jollymarketer.com/wp-content/uploads/2016/12/mobile-commerce-strategy.png?fit=150%2C9999&ssl=1)
Mobile commerce is one of the fastest-growing consumer shopping trends at the moment, brought by the explosion in smartphone sales over the last few years. Recent research shows that m-commerce…
App Promotion: What App Marketing Agencies Can Improve
This article originally appeared on AppsFlyer. Three years ago app promotion agencies still had it easy. There were “barely” a million apps in the app stores and mobile marketers could…
App Promotion: was die App Vermarkter besser machen können
Dieser Artikel erschien ursprünglich auf Englisch auf AppsFlyer. Bis vor drei Jahren war die Welt für Agenturen für App Vermarktung noch in Ordnung. In den App-Stores gab es gerade mal…
9 Mobile Performance Marketing Tips
As user targeting and tracking technologies become increasingly sophisticated, the relevance of mobile performance marketing also increases. Well-optimised performance campaigns can drive new installs or sales without the need to…
Incentivised Installs – Are They Relevant?
Incentivising users with non-monetary rewards to download your app is hardly a new concept. Traditional in-app banners fell out of favour in 2013 when the app store hit the million apps mark…
Effects of ASO and the Organic Uplift
How to get more organic app users through ASO In this article, we’ll talk about how to optimize apps on Google Play or the Apple App Store to have a…
Krankenkassen-Apps im Vergleich
Heutzutage kann man den Besuch beim Doktor durch einen In-App Video Call ersetzen oder beispielsweise sämtliche Gesundheits-, Fitness- sowieErnährungsdaten über Apps tracken, monitoren und noch vieles mehr. Oftmals fällt es…
5 challenges to expect in App Marketing 2016
The new year is now well underway but there’s still a lot to happen this year that could sway the waters and bring challenges to app marketing in 2016. In…
2016 – The Year of Enterprise Mobile Apps?
2016 could be a very important turning point for enterprise mobile apps – we may see the success of these apps reach new heights and it could pave the way…
Mobile Marketing 2016 – What Will Change?
The world of mobile marketing is a constantly evolving space. New trends will come and old trends will go regularly and the results of these changes mean that it’s incredibly…
Apple App Store Ranking Algorithm – Important Changes in 2015
During November, many app developers noticed a number of changes in app store rankings and search listings. It’s clear that the Apple App Store ranking algorithm has changed and the…
App Promotion Strategy for the Holiday Season
The holiday season is one of the best times of the year to pick up a new app promotion strategy and the logic behind it is undeniably easy to understand….
User Retention-Rates for Non-Gaming Apps – Things to Consider
What user retention rates like for non-gaming apps in 2015? Gaming apps are a lot easier to understand – the general concept of user retention is mostly the same across…
User Retention-Raten für Non-Gaming Apps 2015 – Worauf Sie achten müssen
Wie die User Retention-Raten für Non-Gaming apps 2015 aussehen? Gaming-Apps lassen sich viel einfacher – das allgemeine User Retention-Konzept ist ziemlich gleich für alle Gaming-Apps und es ist viel einfacher…
What is a Good Mobile Advertising Business Model?
When it comes to choosing a good mobile advertising business model, your money is on the line. Making the wrong choices with marketing could put your business behind in terms…
App Marketing – Targeting the Right Audience
Picking up new app installs can be difficult, so it’s safe to say that sometimes it can be even harder to first target the right audience and pick up valuable…
Entertainment Apps – the Rising Stars
The app store is constantly evolving. So much so, that the apps that were at the top of the app store charts a year ago are now being outperformed by…
User Retention Rates for Non-Gaming Apps – the hows, whys and whats
What user retention rates like for non-gaming apps in 2015? Gaming apps are a lot easier to understand – the general concept of user retention is mostly the same across…
Mobile Business: Content is King
If you’re trying to make a strong, successful mobile business or are attempting to branch out your current business into the world of mobile, there’s a lot to understand. Not…
Search Ads on Google Play – Are They Working?
Search ads on Google Play have become more noticed by a lot of developers recently, but there’s still a lot to understand about them before hopping on board. Are search…
Deep Linking for Apps – Best Practices 2015
Mobile deep linking has been around for a long, long time. It’s been touted as something quite special, but for a long while deep linking for apps has mostly gone…
Deep Linking für Apps – Best Practices 2015
Mobile Deep Linking gibt es jetzt schon für eine relativ lange Zeit. Damals wurde es noch als etwas ganz Besonderes angepriesen und dennoch wurde es für einen langen Zeitraum kaum…
The Decline of Mobile Web Browsing (and the Rise of App Usage)
Did you know that 90% of mobile time is now spent on apps? Mobile web browsing is a force to be reckoned with, but it looks weak in comparison to…
The 10 Best Tipps for App Promotion & Monetisation of a Game App
Let’s take a theoretical look at developing and monetizing new mobile game apps in 2015. For the sake of this article, let’s say your goal is to create a mobile…
Die besten Tipps 2015 zur App Vermarktung & Monetisierung eines Games
Schauen wir mal wie sich neue Mobile Gaming Apps hinsichtlich der Monetarisierung im Jahr 2015 entwickelt haben. Als Ziel setzen wir uns theoretisch die Entwicklung eines Handy Games das durch…
Fraud Prevention – How to Detect and Prevent Fraud in Mobile App Marketing
Fraud in mobile app marketing is a serious thing. If you’re not smart about fraud prevention you could be throwing a lot of your advertising and marketing budget to fraudulent…
Fraud Prävention – Wie man Fraud im Mobile App Marketing erkennen und verhindern kann
Fraud in Mobile App Marketing ist ein ernst zunehmendes Problem. Wenn nicht klug mit der Prävention von Fraud umgegangen wird kann es passieren dass ein Teil des Advertising und Marketingbudgets…
