Is Snapchat app marketing worth it at the moment?

snapchat app marketing

Snapchat has become one of the fastest-growing social media apps on the planet. Currently, millions of Snapchat users connect with their friends with photos and short videos via Snapchat every day. Snapchat is unique because the photos and videos that users share with their friends are deleted shortly after they’ve been sent. This gives users … Read more

Top Reasons Users Download Apps in 2017

user app install

What drives a user to download an app? By looking at top-performing apps and existing metrics, it’s surprisingly easy to map out exactly what reasons drive users to download apps in 2017. In this article, we explain the biggest factors to drive an app install within the app store and how you can use that … Read more

Is Influencer Marketing working for app promotion?

influencer marketing

In this article, we discuss the benefits provided by using influencer marketing for app promotion. We also look at what constitutes as influencer marketing and what pitfalls companies should avoid when reaching out to influencers. What is Influencer Marketing? As the name suggests, influencer marketing is a type of marketing campaign that puts focus on … Read more

Data-Driven App Marketing – Best Practices

data driven app marketing

As more data and analytics become available, the opportunity for data-driven app marketing campaigns is growing. What exactly is data-driven marketing, and what are the best practices your company can use to lean the available data in your favor? We’ll be discussing the best practices for using data-driven app marketing in the article below. What is … Read more

Increase User Retention Rate in Your App – 5 Rules for 2017

user retention rate 2017

If you’re able to increase the user retention rate in your app, your in-app revenues could positively explode. Whilst acquiring new users is important too, retaining your existing users is both cheaper and will help increase your rankings in app store search results. In this article, we’ll be sharing five of the best rules to … Read more

App Store Optimierung Black Hat – The Good, the Bad and the Ugly

black hat aso

App store optimisation is the first thing any app developer will need to understand if they’re ever to see their app perform well in the app stores. There are dozens of methods available to pull out better app store results, but as the competition has become fiercer, many app developers and app marketers have found … Read more

App Promotion: What App Marketing Agencies Can Improve

improvement app marketing agency

This article originally appeared on AppsFlyer. Three years ago app promotion agencies still had it easy. There were “barely” a million apps in the app stores and mobile marketers could make do with just running cost-per-install campaigns to push apps to the top charts. It was quantity over quality and everybody was happy. The app … Read more

Incentivised Installs – Are They Relevant?

ipad 1 scaled Incentivised Installs - Are They Relevant?

Incentivising users with non-monetary rewards to download your app is hardly a new concept. Traditional in-app banners fell out of favour in 2013 when the app store hit the million apps mark and app discovery became extremely difficult. Developers were desperate for new ways to get users, and that’s when all the “offer walls” and “app of … Read more

Effects of ASO and the Organic Uplift

app promotion Germany 1 Effects of ASO and the Organic Uplift

How to get more organic app users through ASO In this article, we’ll talk about how to optimize apps on Google Play or the Apple App Store to have a positive effect on other performance channels like advertisements, PR campaigns, etc. If you are not familiar with the term ASO, we recommend that you first take a … Read more

5 challenges to expect in App Marketing 2016

user acquisition

The new year is now well underway but there’s still a lot to happen this year that could sway the waters and bring challenges to app marketing in 2016. In this article, we’d like to touch on a few aspects of app marketing that could prove to be extra challenging this year. Upping Budgets Ad … Read more

2016 – The Year of Enterprise Mobile Apps?

mobile branding slider2 2016 - The Year of Enterprise Mobile Apps?

2016 could be a very important turning point for enterprise mobile apps – we may see the success of these apps reach new heights and it could pave the way for the future of mobile enterprise solutions. Over the last few years, companies have been starting to create enterprise apps for their business, employees and … Read more

Apple App Store Ranking Algorithm – Important Changes in 2015


During November, many app developers noticed a number of changes in app store rankings and search listings. It’s clear that the Apple App Store ranking algorithm has changed and the impact it could have on app listings is very critical. We’ve noted some of the important changes in 2015 that should be taken into consideration … Read more

App Promotion Strategy for the Holiday Season

app promotion strategy

The holiday season is one of the best times of the year to pick up a new app promotion strategy and the logic behind it is undeniably easy to understand. Every year, the holiday season is filled with buyers picking up new gifts. Spending is at an all-time high and plenty of new smartphone owners … Read more

User Retention-Rates for Non-Gaming Apps – Things to Consider

Schlumpfig grinsen User Retention-Rates for Non-Gaming Apps – Things to Consider

What user retention rates like for non-gaming apps in 2015? Gaming apps are a lot easier to understand – the general concept of user retention is mostly the same across all gaming apps and it’s a lot easier to understand how to improve such rates. When it comes to non-gaming apps, the subject of user … Read more

What is a Good Mobile Advertising Business Model?

mobile banner ads What is a Good Mobile Advertising Business Model?

When it comes to choosing a good mobile advertising business model, your money is on the line. Making the wrong choices with marketing could put your business behind in terms of revenue and it could make staying afloat very difficult. However, if you manage to make the right choices then you’ll be able to turn … Read more

App Marketing – Targeting the Right Audience

audience app marketing

Picking up new app installs can be difficult, so it’s safe to say that sometimes it can be even harder to first target the right audience and pick up valuable installs from that. Truthfully though, if you aren’t attempting to target the right audience then you’ll struggle to break even with your app marketing campaign. … Read more

Entertainment Apps – the Rising Stars

entertainment apps

The app store is constantly evolving. So much so, that the apps that were at the top of the app store charts a year ago are now being outperformed by other categories. In this article, we’d like to talk about one of the most recent best performers in the app store; the entertainment category. We … Read more

Search Ads on Google Play – Are They Working?


Search ads on Google Play have become more noticed by a lot of developers recently, but there’s still a lot to understand about them before hopping on board. Are search ads on Google Play even working as intended or are there some issues that need to be addressed? We’ll be discussing this in the article … Read more

The 10 Best Tipps for App Promotion & Monetisation of a Game App

Money Games App 300x203 1 The 10 Best Tipps for App Promotion & Monetisation of a Game App

Let’s take a theoretical look at developing and monetizing new mobile game apps in 2015. For the sake of this article, let’s say your goal is to create a mobile game that is going to be profitable via various monetizing techniques. What game you make will matter entirely on what kind of revenue you can … Read more

iOS 9 – What will Improve this Autumn

what will change ios 9 300x212 1 iOS 9 - What will Improve this Autumn

Whilst public beta is already available, iOS 9 will be releasing this Fall and it will bring a number of changes to the table. In this article we’ve listed some of the changes iOS owners can expect. Whether you’re a business owner looking to utilize mobile technology or simply use iOS for your own personal … Read more

The Difference in Tracking for Mobile Web and Apps

app marketing tracking tech

Despite being for the same platform, mobile web and mobile applications work in completely different ways, especially when it comes to the difference in tracking for mobile web and apps. In this article, we’ll be explaining what differences there are so that you can get a greater understanding of where each platform excels and where … Read more

5 Ways to Promoting an App without Spending Money

DSP vs ATD 300x183 1 5 Ways to Promoting an App without Spending Money

Whilst there are plenty of successful marketing methods that do take a toll on your budget, there are ways to market your app without spending money. In this article we’ll be discussing a few methods that can be used to market your app when you don’t have a huge budget to put towards advertisements or … Read more

The Success of Android in Germany

Android Logo 1 The Success of Android in Germany

Over the last few years, Android success in Germany has seen a huge increase, and this rapid rise to success is making Germany a great target for international publishers, as well as bringing the great potential to local businesses and app developers. In this article, we take a look at the rapid popularity Android has … Read more

The Different Types of Retargeting

There are various different types of retargeting available for you to use in conjunction with app marketing, and whilst many marketers understand the value of retargeting, they know little about what apps methods work best. In this article, we’ll be taking a look at the retargeting methods you can use to gain new app users. … Read more

App Marketing for Tablet Apps – what is the difference

When marketing an app, there are certain rules to stick by to ensure you’ll be making enough revenue to recuperate your marketing costs, but how do these rules change when marketing for tablet apps? In this article, we’ll be looking at the differences between standard smartphone app marketing, and tablet app marketing. Ensuring your App … Read more

App Snapchat – The Story so Far

Snapchat pretty much popped out of nowhere, but its unique approach to social interaction and communication helped it to propel itself to fame, and today the app is extremely successful, even after the owners turned down a huge $3 billion deal by Mark Zuckerberg, owner of one of the most influential internet-based companies in the … Read more

CPI Cost in 2015 – What we Expect

Since mobile advertising has grown, we have seen certain app marketing methods drive up in price, and one example of this is CPI. CPI, or Cost Per Install, is an advertising method that only charges advertisers each time their app is downloaded, and all throughout 2014 it saw a steady incline in costs. We know … Read more

Challenges in App Marketing for 2015

2015 has arrived, and we expect it is going to be an exciting year for us all. By looking at previous yearly trends, it’s clear to see that app marketing in 2015 is going to follow a steady growth, but that doesn’t mean there won’t be any road bumps along the way. In this article, … Read more