The Cold Outreach Handbook [2025]

The Cold Outreach Handbook SQ The Cold Outreach Handbook [2025]

Scale Your Prospecting with Software & AI Introduction The Future of Sales: Smarter, Faster, Scalable B2B sales have changed forever. Gone are the days of mass-email blasts and outdated prospecting tactics. Today’s top sales teams automate intelligently, engage prospects across multiple channels, and seamlessly integrate outbound with inbound marketing. Yet many companies still struggle with … Read more

How to avoid getting blacklisted: Best practices for B2B cold emails

email blacklisting in B2B cold outreach

Have you ever experienced your e-mails simply disappearing into the spam folder without you knowing why? You are not alone: Around one-fifth of all business emails in Germany never make it to the inbox. For companies that rely on B2B cold calling with cold emails, this can quickly become a challenge – missed business opportunities … Read more

Crafting Cold Outreach Offers: Demand Generation vs. Capture – Which Wins?

A hyper-realistic image of a millennial marketer from a tech company standing at a forked road. The marketer looks thoughtful, holding a laptop or tab

What is Demand Generation? Demand generation is a strategic approach focused on creating awareness and interest for a product or service where none previously existed. Unlike demand capture, which targets prospects already aware of their needs, demand generation aims to educate potential customers and build a desire for solutions they may not have actively sought … Read more

Best Practices B2B Lead Generation for Recruiters Through Cold Outreach

a man sitting at a desk looking at a robot

In the competitive world of recruitment, generating high-quality leads is crucial for success. Cold outreach remains a powerful strategy for reaching potential candidates and clients. However, to truly stand out, recruiters need to adopt advanced tools and methods. Leveraging AI and web scraping can significantly enhance lead generation efforts, making it more efficient and effective. … Read more

Major Components and a Framework of Outbound Lead Generation

outbound marketing

In today’s fast-paced digital marketing world, the old tricks for generating leads—think cold calling and mass email blasts—are quickly falling by the wayside. As we step into 2024, it’s clear that a smarter, more nuanced approach is crucial for catching the eye of potential clients. This blog post dives into why traditional methods are losing … Read more