In this article, we’ll explore the question of whether Google Ads works and can deliver positive results in the B2B awareness stage. We’ll provide an overview of Google Ads and the B2B awareness stage, including the challenges of creating brand awareness in the B2B market. We’ll also discuss the benefits and drawbacks of using Google … Read more
Have you ever felt lost among the competitors, trying to get the attention of your potential customers? You are not alone. Even big brands struggle to establish themselves as trusted experts in their niche. Why do you think brands spend billions of dollars on advertising each year? However, online authority marketing levels the field for … Read more
Are you looking to take your b2b blogging strategy up a notch or two? One of the best ways to do this is by following some of these proven b2b blogging best practices. By implementing these simple steps, you will be able to create content that will resonate with your target audience and generate more … Read more
A testimonial or a review is an endorsement from a customer that can help you to improve your conversion rate. In this blog post, we’ll discuss testimonials and reviews in B2B marketing. We’ll look at what testimonials are, why they work so well for B2B companies, and how to use testimonials successfully. If you’re looking … Read more
What are Content Pillars? The key to engaging your audience and getting E-A-T on Google! Content pillars refer to what we might call the “building blocks” of a content marketing strategy. These building blocks include what type of content, what tone, and what format you’re going to use for your blog posts and other types … Read more
Have you ever wondered how some companies are able to produce content on a regular basis? They have mastered the art of consistency. Consistency is one of the key components in marketing, and it’s how many bloggers, podcasters, and other small businesses have been able to grow their audience over time. In this blog post, … Read more
It’s no secret that content is king when it comes to marketing for b2b companies. But, what does this mean? What is a good b2b blog content strategy and what should you be blogging about and how often? The answer may not come as a surprise but the best practice of blog creation will always … Read more
When a B2B prospect is going through the conversion process, how much of their journey can happen digitally? The customer’s buying journey is how they interact with your company from the time they first become aware of your product or service to the moment when they buy it. The customer’s buying journey is largely influenced … Read more
A good subdomain name for a landing page is one that’s short, memorable, and has good search engine optimization. The right domain name will help you rank higher in the SERP (Search Engine Results Page). The good news is that there are plenty of good subdomain names for landing pages. But the bad news is … Read more
A landing page is a webpage that appears in response to a search engine query, lead gen campaign, or any other ad. It’s designed to convince visitors who see it to take any action, such as buying a product or service, signing up for an email list, downloading something from the site, etc. Landing pages … Read more
Artificial Intelligence is a hot topic in the marketing world, but not much has been said about how it can help small businesses. AI could be the key to unlocking new growth opportunities that have never seemed possible before. This post will look at what artificial intelligence means for marketing and how it can give … Read more
The concept of Mid Funnel Marketing is probably the most overlooked part of funnel marketing. Mid funnel marketing is a tactic that focuses on building awareness, consideration, and engagement at the midpoint of the buyer journey. However, what is the tactics to use when you as a business should start focusing on what’s in the … Read more
Content marketing and blogging are two of the most popular content-based strategies in existence — and for a good reason. Both strategies allow you to engage with your audience, boost brand awareness, increase traffic to your site, and function as a marketing vehicle for the different funnel stages. However, which one is better suited for … Read more