By using CPA, or Cost Per Action marketing, you’re able to receive the results you’d like to receive from advertising and only pay when those results are reached. This can be a great way to ensure that your spending budget on advertisements actually converts to real actions that are beneficial to your business, and it makes it harder for your business to lose out on revenue from advertisements that don’t lead to action.
CPA advertising has now become a valuable option on the mobile platform too, and more tools are becoming available to help businesses get exactly what they need out of their advertising budgets.
A CPA Mobile Marketing Strategy – the most Risk Free Approach
There are a few ways to get started with a CPA mobile marketing campaign, and each method has varying risks, rewards, and strategies. However, perhaps one of the most risk-free methods is to join a mobile CPA affiliate app network.
Affiliate app networks allow developers to promote their apps within other developer’s apps – for example, a developer for a cooking book app could look to promote their application in other cookbook apps or health and diet apps. If these apps accept to promote the first cooking book app, the first developer will only need to pay the other developers when a user goes through their app to download the first developer’s cooking book app.
This is a great method to converting an advertising budget directly into downloads, and is known as CPI (cost per install) or CPD (cost per download)
Although this method is fairly risk-free, it doesn’t mean that it will be a harder task to reach your goals with this strategy, and in fact, by using CPI affiliate networks, you can continue to increase downloads consistently.
To further increase your advertising opportunities, you could even look to promote other apps within your own app, and earn advertising revenue as your downloads increase – this is a powerful way to create an ongoing loop of advertising revenue that can help you convert your original budget into downloads, and your downloads into more advertising funds, or possibly even direct profit.
This is simply because as more users are funneled into your application, your app user base will grow, and you can then direct this user base to your own promotions within that affiliate network.
CPA mobile marketing is starting to become a vast field, but if you’re looking for a way to get your business involved with the potential that lies in that field, then app affiliate networks are possibly one of the best ways to get started.