If you want a successful app you need to be able to invest time and money into marketing. Without marketing, you stand a very small chance of ever being seen by the world, and this is why many app developers are getting their hands dirty and creating their own marketing campaigns for the first time in their lives. However, if you really want to tap the most potential out of your marketing efforts, you need to look at what marketing strategies for mobile apps are going to prove to be the most successful, and weigh that against their overall costs. Using inbound marketing for mobile apps is a great strategy, and we’ll be taking a look at what inbound marketing campaigns you can initiate to start gaining interest in your mobile application.
Initiate an Online Presence
The first step to creating an inbound marketing campaign is to have a portal you can use to create and submit content to. In 2014, there are plenty of places to do this – blogs, websites and many other free contents creating services are available, and even an account on Facebook, Google+ and Twitter could be sufficient. If you put up a blog, create accounts for the most used social media platforms and put out content regularly, you’ll be ready to get started. Blogs can be useful for bringing in users through search engines via SEO, and social media accounts can be a great way to retain your website visitors and to encourage them to come back to view your content more often.
Create Content Your Average App User Wants to Read
Once you have an online presence, your next step will be to create content your average app user would be interested in reading. For example, if you have an app that sells tools and DIY equipment, you may want to create a series of posts on your blog that lists and describes the various DIY equipment for different price ranges, with a well-placed call to action leading to your app at the end of your post. If you ensure your posts are written professionally, you could potentially bring in new customers to your content portal through SEO, which then leads to app downloads, which could then lead to bringing in more revenue for your mobile application. The key is to make and upload decent content regularly, and to share it across all of your online platforms. Stay active, and eventually, you’ll start to see more users pour in.
Graphics, Data and Videos are All Exciting Forms of Inbound Marketing
Creating decent content can sometimes be difficult, but there are plenty of mediums to choose from. For example, videos are always great at getting messages across in an engaging way, and graphics can grab more attention than any wall of text could. Finally, collecting or researching data and creating neat infographics can usually create interest in your readers. There are many content mediums out there, and to stay interesting, you’ll do yourself a favour to mix things up a little by providing different types of content. Make sure that the content you share always rings true with the genre or industry your app falls under.
Be Open and Act Like Your Customer’s Best Friend
Inbound marketing is designed to come across as friendly and informally. You’re not trying to make huge amounts of sales directly with inbound marketing, but instead, you are aiming to gain the trust of your app users by providing content that they can relate to. If you try to make a community around your content portals then you’ll start to see that your content is shared more often, and your customers will be more inclined to share their experiences with you. With this information, you can learn more about what you’re doing right about your app, and what you can do to make it better. The end goal of a decent mobile inbound marketing campaign will be to build a strong app user base that remains active and engaged for a long period of time – these users will hold more value than the typical user that may use your app once or twice and then never use it again.