If you’re looking at reaching out to new customers in other regions, you’ll first want to look at what the best app market regions for bringing in new customers and revenue are. We recently looked at how the Chinese app market is slowly becoming one of the most competitive in the world, but among the best app market regions for bringing in new customers and revenue in Japan, which according to statistics, has recently overtaken both the US and China in-app spending.
In fact, Japan’s indexed revenue has literally shot up over three times it’s reported value this time last year, and it isn’t showing any signs of slowing down anytime soon.
Despite the United States still being a major role player in the global app market, Japan has always been at the forefront of technology, and it’s a clear sign that the app market is now an important part of that package.
This year, a huge 50% of mobile devices in the United States will be smartphones, however, this number is outmatched by Japan’s population, of which 62% of their mobile devices are smartphones. That’s a huge amount of potential at your fingertips, and it doesn’t stop there.
The Android market is now becoming a very important player in the smartphone industry, but unfortunately, in most markets, the United States included, the potential for revenue in the Android app market still isn’t able to match up with Apple, and studies have shown that the cause of this is that a large portion of Android owners aren’t as cash-strapped, and typically have much cheaper spending habits. In Japan, it’s a totally different story, in fact, Google Play revenue now makes up for around 50% of revenue from the app market, despite the iOS app store being double Google Play’s just a year earlier.
Perhaps there are other hidden gems in the app market, but right now, if you’re looking for the best app market regions for bringing in new customers and revenue, Japan’s insane growth rate is certainly making it look like the place to be.
Converting your app to a new region isn’t always an easy task though, and it’s not as simple as hiring a translator to rewrite the text in your application. To really appeal to the huge potential of another app region, you need to use the localization and learn about that region’s culture before shipping your app off into a new country.
This is especially important in Japan, where certain cultures and lifestyles will seem strange and alien to most Western traditions. I’m almost certain that an app geared towards the average American or European would also seem strange for the average person living in Japan. We talked a little about this in our Chinese app market article, which can be found through this link.