Local Mobile Marketing – definition and examples

Large businesses have started to make great use of the opportunities that lie within mobile marketing, but the truth is that mobile marketing doesn’t only work for the big time businesses, and in fact, local mobile marketing for small businesses can be very beneficial, and can make a replacement for many other advertising or marketing campaigns at a lower cost.

What is Local Mobile Marketing? How Can I Use It?

Local-Mobile-Marketing LondonThe word ‘local’ in the term local mobile marketing is the only thing that sets it apart from average mobile marketing and it’s as simple as the definition itself. A local mobile marketing campaign makes use of resources available that can help to boost a business’s profile in their local area, and not anywhere else. Being able to make a ripple in your local community can be hard, but local mobile marketing is a step in the right direction.

There are plenty of innovative ways for a small business to integrate local mobile marketing into their business, but here are a few examples.

Own a customized app

You don’t need to have your own app development team to build an app for you as you can find many WYSIWYG app creators on the internet. Although some cost, these programs will allow you to create an app how you see fit, and then push it to the app stores. Most app creator services have limited functionality, but you’ll have plenty of room to put in directions to your store, product/service details, contact information and mobile couponing and social integration. A good WYSIWYG editor is named brickandmobile, and they have plenty of prebuilt apps that have been based around certain businesses that you can inspect and then build upon.

SMS Subscription

Everyone hates spam SMS messages that contain dodgy looking links and information about saving money, and for this reason many feel uncomfortable with receiving SMS messages from businesses. However, there are those that want to keep up to date on latest business information without having to check their email or call you directly, and this is where SMS subscriptioning comes in handy.
If you have an app, email address or website, or even just a plain business card, you could use one or more of these to point out your SMS service, so that customers of your business will know how to keep updated. When you have a list of numbers, you could either send them out manually or use an app to do it. Don’t be too aggressive with the texts as most of your customers will want to drop out, however sending a text about your services once a month or two could make a big difference.

The greatest strategy with all local campaigns is to try and build relationships with your customers. If you can provide more details about your services, and reply quicker to questions and queries on Facebook, via text, twitter or by email than the corporate businesses sitting in the busy part of town, then customers will build a preference to you over those other businesses, and this is something that you should try to capture with local mobile marketing.

There are many methods of marketing via mobile, and the examples above should hope tick your brain into thinking of innovative ideas to involve your customer’s mobile into your business.

Leave a Reply