Mobile Ads for Dummies

Mobithinking, a reputable mobile analyst firm has stated recently that the mobile ad market will be worth a huge $11.4 billion this year, and by 2016, double that, so there’s no denying that the mobile ad world is just as huge as the very successful advertising markets found online on a computer. However, when starting up in the app market, looking at different advertisements to feature in your app, and also different ad platforms to advertise your own application on can have a huge variable in results depending on what platform you use and how you use it, so there’s a bit of knowledge that should be consumed before opening your app up for advertisement.

What are the basics of mobile advertising?

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It would take thousands of words to cover everything you would need to know about mobile advertising and the results you can get from it, however as a newcomer to mobile ads, there are most probably some questions that pop up a lot more often than others, and below you will find the answers.

How much money can I make from mobile ads in my app?

This is a question that you are never going to get a solid answer to, and although as the mobile market evolves, you may have a better understanding of what rates you could earn from your application, you are still never going to be certain about what kind of money could be gained from your application. Right now there are many factors to take into consideration when exploring the possible revenue you could make from your application, but if you’re going to stick ads from a well-established advertising platform into your mobile app, then you can make a ‘rough estimate’ about how much revenue you may earn per number of active sessions on your app.  Placeplay has developed a mobile ad revenue calculator to help you get that ‘rough estimate’ you are looking for.  Revenue will start off very small, but if you manage to increase your daily user sessions, and get them to stay on your app for 10 to 30 minutes, you’ll easily sit with 2 digit earnings per day.

How do I choose a mobile advertising platform?

The mobile market as it is now is fragmented, and it’s extremely difficult to set out a ‘best’ mobile advertising platform, however, there are a few categories to pick between, and some app platforms stand out in their own categories slightly. As a beginner to the app world, the category that will be most beneficial to you are blind networks; an ad platform that usually pays in CPC (cost-per-click) at a rate as low as $0.01 CPC. There are dozens of names that could be mentioned here, but the most notable would be Adfonic or LeadBolt.

Should I pay for advertisements?

The decision to pay for ad space on another application is a difficult one, and as a small business or startup, it may be unviable. However, if you start to make a profit slowly from your application, you could try your luck in feeding it back into the app’s success by placing a few adverts up. Before doing this, you should ask those that have used your app or ask a review site to have an honest look at your app so that you know how to improve enough to match up against your competitors. This way you will be able to gain new downloads for your app, but also improve upon your daily user sessions because your customers have a better experience with your app than they do with its competitors.

There are a lot more details to dip into when considering mobile advertising, but these few pointers should help you get on your feet.

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