Mobile Content Marketing – is it working?

Mobile content marketing is all about providing content optimized for mobile devices. On the desktop, good content plays an important role in any successful marketing campaign, and it is the key to improving your SEO ranking.

But when it comes to mobile content marketing, what is different, and are the current content marketing strategies for mobile working? In this article, we take a delve into the state of content marketing for mobile and figure out just how well it is working.

Mobile Content Marketing

Breaking Down the Mobile Optimization Barrier

One of the strongest mobile content marketing strategies being used today is mobile optimization, or in more understandable terms, creating a website that is well optimized for a mobile device.

A well-optimized mobile website loads quicker, it displays content suitable for a small display, and it feels easy to navigate with a touchscreen. Many businesses are now working on providing mobile-optimized web pages for their visitors, and so far it has been working wonders.

Providing a mobile-optimized website will immediately put you higher on the charts against those that do not have an optimized website, simply because mobile users do not want to waste time on slow loading or hard-to-navigate web pages.

Whilst this content marketing approach isn’t providing content per se, it does fit into a content marketing campaign because you are working on the overall user experience, instead of focusing on other things like conversions.

Mobile Owners are Indifferent About Lengthy Mobile content

On the desktop, providing lengthy content such as long blog posts or online e-books can be a very strong way to boost your way up the Google search rankings, and whilst some users may feel more inclined to read these longer posts on a desktop, it’s more than likely that they would prefer to read quicker and to-the-point content when using a mobile.

Google may like the lengthier content, but it’s best to keep the word count to a minimum and focus on quality, especially if you are already bringing in some visitors to your website.

You may however need to find a balance between long content and short content to keep Google and your visitors happy. It’s a balance between the two that works the best, but it’s certainly not a smart idea to only release long articles or blog posts to mobile web pages.

Long pages will turn users away in most cases, so it’s best to avoid this if your audience is largely based around mobile viewership.

Above are two examples of how content marketing for mobile can work well, and how it can be detrimental to your website. Content marketing is always a powerful strategy for not only bringing in new customers or website views but also to create loyal followers that will regularly visit for new content.

Leave a Reply