In this article, we take a look at the status of Mobile CRM in 2014 and see where the industry is going in terms of adopting this approach in business. We’ll briefly go over what CRM is, and then show how it has changed this year.
By the end of this article, you will understand what mobile CRM is, and also understand why it’s growing, and how it affects both businesses and their employees.
What is Mobile CRM?
Mobile CRM relates to customer relationship management via a mobile device. Whilst customers now use mobile devices in their daily activities, your employees could also benefit from using them by accessing customer data remotely no matter where they are from a smartphone or a tablet.
Whilst most CRM is managed from the desktop, a decent mobile CRM solution will allow employees to do all of the tasks they previously did from a smartphone or tablet.
By giving your employees this flexibility, they can quickly and conveniently manage customer’s data at any point in the day, and this can be incredibly handy for those that are shuffling CRM and another job within the business.
The easy-to-use nature of many mobile CRM solutions also makes doing things much quicker than doing it on a desktop.
How is Mobile CRM Growing in 2014?
Like many other aspects of the mobile industry, the status of mobile CRM in 2014 is at an all-time high – and by this, we mean that CRM via mobile devices is growing at a staggering rate.
More enterprise and businesses uses are being made common in the workplace, and mobile CRM is at the forefront of all of this. According to a report by Gartner Research, mobile CRM apps are going to grow 500% throughout 2014.
Because so many people now own smartphones and tablets of their own, many businesses are adopting a BYOD (bring your own device) practice that asks employees to use their own devices for mobile tasks at work.
This can ultimately save businesses lots of money, so it’s no surprise that research suggests that 70% of individuals will conduct business-related work from their personal mobile device by 2018.
Thanks to the ever-growing nature of the status of mobile CRM in 2014, general customer service can be improved, and employees in your business can work on custom queries at any point in the day, no matter where they are.
How to Get involved with Mobile CRM?
Because of the huge rise of mobile CRM, there are now many solutions out there that offer this service to businesses. Saleslogix is a great example of a mobile CRM tool that can be used for monitoring sales and other details related to retail.
SugarCRM is another great example of a strong mobile CRM solution that offers users an incredibly clean and easy-to-use UX, and it’s being improved regularly.
There are many other great mobile CRM solutions in 2014, and a quick Google search will reveal a huge amount of information on the topic. Unlike some areas in the mobile industry, CRM is growing, and the public is well aware of it.