Mobile Marketing can be a useful tool no matter what field of expertise your business may fall under. If you are running a retail business, it may interest you that according to Juniper Research, retailers will have spent $55 billion on m-commerce for their business by 2015.
It’s a no brainer that this money is being spent for a good cause, as it’s being proven time and time again that dabbling in a mobile campaign really is a good marketing strategy for almost any business to adopt.
It’s also important to note that although money is being spent on mobile marketing, you may be surprised at how much you can gain from a very low budget campaign.
Mobile Marketing Tips for Retailers
The first, most important tip for any retailer that wants to get their business into the mobile space is to have a mobile-friendly website. Studies show that the majority of smartphone users won’t return to a web page if it’s not easy to view or navigate, and as smartphone usage on the rise, this applies directly to smartphone mobile web pages as well.
Another great tip to not only establish yourself as a mobile-friendly business but to also reap the rewards that lie within the mobile space is to use an incentive for your customers to visit your place of business via a mobile platform.
As a retailer, it should be easy to offer price reductions or offers for the customers that come to your store regularly, and you can use mobile technology to help build a relationship with your business and your customers.
Apps like Foursquare allow users to ‘check-in’ to places or business and this is a perfect way for you as a business to track an individual’s visits. You could offer more incentives for when your customers visit consecutive times or when he or she shares your business with their friends.
Mobile marketing can also be used to help share information about your retail business with your customers. For example, you could set up an SMS subscription service that allows customers to sign up with their mobile number and receive messages about your business every now and then.
You could also hire someone or learn to build an app for your business that shows retail notifications, sales and other important information that you would like your customers to be able to access with ease.
There are plenty of other ways to integrate mobile marketing into your retail business, however, I think it’s safe to say that these ones, in particular, are the least damaging to your business’ income and have relatively low, if not no costs at all. Despite the lack of real budget needed to support these mobile marketing techniques, they can still be useful enough to give you an edge over your non-mobile competition.
If you want to learn more about how mobile marketing can help your business, there is plenty more information about it in our blogs section.