Keeping up with the times is incredibly important in the mobile industry, and by keeping on track and up to date with the latest mobile marketing trends and methods, you’ll be keeping ahead of the competition and providing your business with the latest, most impressive ways to reach out to new customers.
Below we’ve listed what we expect to be some of the biggest mobile marketing trends in 2014.
RTB Will be a Force to Be Reckoned With
Mobile Real-Time Bidding (RTB) made it mainstream in 2013, and it will continue to grow in 2014. If you don’t know the basics of RTB, now would be a good time to read up on the subject and learn how RTB could make a big difference to your advertising techniques.
With RTB, you are essentially competing against other advertisers for ad space in real-time. Programmatic marketing is available to make the bidding fluid and automatic.
More Spending in 2014 Will Force Desktop Ad-spending to Reach a Peak
In 2014, desktop ad spending is predicted to peak, at which point more focus and investments across the globe will be put into the mobile ad space. Whilst this news shouldn’t greatly affect your mobile marketing methods, it should highlight the fact that if you aren’t already fully invested in the mobile space, you should consider making a switch from standard online marketing to a marketing campaign more directed towards mobile marketing trends in 2014.
Mobile Will Be More Entwined with Real Life than Ever Before
Over the past two to three years, more mobile-related services have become available, and this has opened up many mobile marketing techniques. Some examples include location-based marketing, personalized marketing, or mobile marketing that makes use of physical interactions, ie- through the use of NFC connectivity.
In 2014, more options will be available for you to integrate your customer’s mobile activity into your business. More and more businesses will look for ways for customers to learn more about a business via their mobile in 2014, through the use of many techniques, such as scannable QR codes in-store, NFC points filled with information, and mobile geo-location-based notifications.
More Focus on Content
For the past two years, a lot of thought has gone into keywords, SEO and, in particular, ASO, however in 2014 many businesses will start to put more focus towards more engaging, mobile-friendly content.
At this point, it should be clear that all businesses should have a mobile-friendly website or an app, but businesses that continue to look for ways to engage their customers with mobile content will excel past their competitors and build a larger, more loyal customer base.
App Marketing Trends 2014
The app markets seem to be eventually grown up now and so did the marketing approaches. Back in 2011 and 2012 much of the app promotion was all about reaching the top positions in the charts through incentivised download generation whereas in 2013 the strategies shifted towards a more CPI sensitive approach through non-incentivised downloads. In 2014 there will be a clear focus on generating ROI-positive campaigns, rather than just spending marketing budget carelessly across all advertising channels. That means closely looking at results on a per-channel basis and analysing metrics like LTV (lifetime value), DAU/MAU ratios, ARPU (average revenue per user) etc.
Because of the fast growth rate of the mobile industry, mobile marketing trends will always change, and it can be quite difficult to keep up with the times. It’s also hard to predict what mobile marketing methods in 2014 will prove to be useful for your business, and what won’t. If you stick to what is trending at the time, you will however find that your business will be offering a service that your customers will appreciate you for. Through this, you’ll be able to improve customer loyalty and ultimately build a trusted, renowned brand or company.