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Why Having Social Media Tools Isn’t Enough

An excellent post came on our radar last week (even though it was written back in January!) Social Media Monitoring is Not Research  by Tom O’Brien  & David Rabjohns at MotiveQuest – Go and check it out. It raises an important point that…

YouTube and SEO

[framed_box] To outline the impact of videos on general user behaviour and media consumption as well as eventually on SEO see some official YouTube numbers first: [list style=”list5″ color=”blue”] 48 hours of video are uploaded every minute, resulting in nearly…

Social Media Management Case Study – Grosvenor Casinos

Create a social media strategy and implemented an enterprise social media management approach The growth of social media in general and social channels in particular has led companies to utilise social media management software to manage their social accounts. Social…

App Marketing – App Vermarktung für Dummies

Apple’s App Store hat kürzlich die 10 Milliarden App Download Grenze überschritten and bietet zur Zeit ca. 350.000 mobile Applikationen zum Download an – der Google Android Market 130,000 Apps. Die durchschnittliche Anzahl an Apps die iOS User downloaden pro…

App Marketing – Tips for Succeeding in the App Markets

Apple’s App Store just reached its 10 billionth app download and is currently holding (according to Distimo) 350,000 applications, while Google’s Android Market offers 130,000 applications to download. The average number of apps downloaded by an iOS user = 5…

Radian6, Salesforce and Social CRM

OK – We are a bit late to the party with this one, but I wanted to put down a few thoughts on the recent acquisition of the social media monitoring market leader, Radian6 by Salesforce. The details on the…

5 Reasons You Might Not Be Ready For Social Media

There are different disciplines of social media. Broadly they can be broken down into – Listening, Talking, Supporting and Innovating.  All organizations can (and should) do the  listening piece,  if for nothing else than as a planning tool for future…

Lead Generation Techniques on Slideshare

I just uploaded our current business presentation to SlideShare – it’s Saturday morning (I know) and I am feeling energetic – so I thought I might as well write a little post about it. Here it comes… SlideShare= 30 million…

Social Media for Small Businesses in 2011

Social Media had a good 2010. From the companies we met throughout the year, there seemed to be a growing understanding that social isn’t about the tools (which we know can be faddish) and is more about better and more…

Social Media Adoption – 5 Barriers to Success

Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still…

You don’t always need to ‘own’ the community

The velocity of social media adoption and the ease with which brands can create ‘outposts’ in the major social networks often leads to them ignoring the existing communities that have been built around their industry, product or service. Sometimes you…

How You Can Scale Your Social Media Program

A bit of bad news…Social Media doesn’t scale. If you are a successful company then you will have more customers than staff. Social media in its purest form should facilitate people-to-people communications and that means talking to your customers on…

Social Media and Financial Services – Best Examples

Traditionally the financial sector leads technology innovation and used to invest huge sums in systems and software. Looking at the engagement rate of social media and the adoption of multichannel approaches it seems this industry is not yet embracing social…