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Effects of ASO and the Organic Uplift

How to get more organic app users through ASO In this article, we’ll talk about how to optimize apps on Google Play or the Apple App Store to have a positive effect on other performance channels like advertisements, PR campaigns,…

Krankenkassen-Apps im Vergleich

Heutzutage kann man den Besuch beim Doktor durch einen In-App Video Call ersetzen oder beispielsweise sämtliche Gesundheits-, Fitness- sowieErnährungsdaten über Apps tracken, monitoren und noch vieles mehr. Oftmals fällt es schwer es zu entscheiden welche App den gerade bestehenden Bedürfniss…

2016 – The Year of Enterprise Mobile Apps?

2016 could be a very important turning point for enterprise mobile apps – we may see the success of these apps reach new heights and it could pave the way for the future of mobile enterprise solutions. Over the last…

Mobile Marketing 2016 – What Will Change?

The world of mobile marketing is a constantly evolving space. New trends will come and old trends will go regularly and the results of these changes mean that it’s incredibly important for businesses to actively keep on top of new…

What is a Good Mobile Advertising Business Model?

When it comes to choosing a good mobile advertising business model, your money is on the line. Making the wrong choices with marketing could put your business behind in terms of revenue and it could make staying afloat very difficult….

App Marketing – Targeting the Right Audience

Picking up new app installs can be difficult, so it’s safe to say that sometimes it can be even harder to first target the right audience and pick up valuable installs from that. Truthfully though, if you aren’t attempting to…

entertainment apps

Entertainment Apps – the Rising Stars

The app store is constantly evolving. So much so, that the apps that were at the top of the app store charts a year ago are now being outperformed by other categories. In this article, we’d like to talk about…

Mobile Business: Content is King

If you’re trying to make a strong, successful mobile business or are attempting to branch out your current business into the world of mobile, there’s a lot to understand. Not only are there many elements to take into consideration, but…

Deep Linking für Apps – Best Practices 2015

Mobile Deep Linking gibt es jetzt schon für eine relativ lange Zeit. Damals wurde es noch als etwas ganz Besonderes angepriesen und dennoch wurde es für einen langen Zeitraum kaum verwendet. Wenn man sich vorstellt, dass es diese Form von…

iOS 9 – What will Improve this Autumn

Whilst public beta is already available, iOS 9 will be releasing this Fall and it will bring a number of changes to the table. In this article we’ve listed some of the changes iOS owners can expect. Whether you’re a…

iOS 9 – Was sich diesen Herbst verbessern wird

Die Tage wird Apple das neue iOS 9 mit einer Reihe an Veränderungen auf den Markt bringen. In diesem Artikel listen wir ein paar nennenswerte Änderungen auf, die die iOS Besitzer erwarten können. Ob man nun ein iOS-Besitzer ist, um…

Generate App Installs through Programmatic Buying

As more platforms are becoming more widely used by marketers, it’s starting to become difficult to find out what strategies and campaigns to put focus into. Currently, one of the better mobile marketing strategies involves programmatic buying. Programmatic buying can…

The Difference in Tracking for Mobile Web and Apps

Despite being for the same platform, mobile web and mobile applications work in completely different ways, especially when it comes to the difference in tracking for mobile web and apps. In this article, we’ll be explaining what differences there are…

5 Wege zur App Vermarktung ohne Geld auszugeben

Mittlerweile gibt es viele erfolgreiche Marketingtools auf dem Markt, die das Budget stark strapazieren. Aber es gibt auch einige interessante Möglichkeiten die App zu vermarkten ohne Geld dafür auszugeben. In diesem Artikel schauen wir uns 5 dieser Möglichkeiten an, wenn…

Main Barriers to Mobile Marketing

The success of mobile marketing has been growing substantially over the last few years, but there are still some issues that are stopping mobile marketing flourishing as well as it could do. The main barriers to mobile marketing are often…