Do I Need A Domain For A Landing Page: The Pros And Cons

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Do you want to create a landing page? If so, do you need a domain for it? This is the question that many people ask themselves when they are trying to decide if they should purchase or rent their domain. In this blog post, we will discuss the pros and cons of purchasing versus renting your domains.

What is a domain?

A domain is a unique name that identifies your company or website. For example, the domains and both have their own identities that set them apart from other companies on the Internet as well as each other. Some domain names do not come cheap though because they can be hugely valuable assets to any business owner’s online presence.

landing page custom domain name

Do I Need A Domain For My Landing Page?

If you do not have a website or blog and only plan on having one landing page that is for a very specific campaign, then it depends on how long the traffic to your site will last. If you do not expect much traffic in general to your site, then chances are renting would be best because there is no need to purchase a domain when buying one from GoDaddy or Namecheap does not cost all that much money.

However, if you do expect good amounts of visitors coming through to your single landing page every day/week over a longer period of time (meaning at least months), then purchasing may be something for you to consider. There are many benefits associated with owning rather than just renting domains including complete control over said domain so nobody can do anything with it without your permission, not having to search for available domain names when you want one because you already own the desired name, and do not have to pay to renew each year.

If this is just a campaign that will last only weeks or months then renting would be best but if visitors are expected every day/week over many more months then purchasing may be better off! Do what works best in terms of money spent versus time-length of the project so there is no disappointment down the road. As long as people can find your landing page easily online though, all should work out fine in the end regardless!

Another option is to use landing page builders like Unbounce. There you can build your landing page without a domain name. You don’t need a website or buy/rent a domain for your landing page. And at these page builder companies, there’s software available to help with that! Just use some of these tools and create an awesome web form quickly – have something ready in just hours instead of days or weeks.

Do I need a custom domain landing page?

Do I need a custom domain landing page?

Not necessarily. If you do not plan on having your landing page up for very long, then it is okay to just use a generic domain name like Unbounce or Leadpages that do not require purchasing of domains because there are no additional benefits associated with using these services (unless they offer free trial periods, etc). However, if the site will be running campaigns over extensive periods of time and visitors can expect consistent traffic flow through this single landing page every day/week, then buying one from GoDaddy or Namecheap may be something to consider rather than renting via other companies online.

Keep in mind though that even when getting a custom domain name like for your website instead of leasing elsewhere; do keep an eye out on prices because they do change all the time. There are a lot of different factors to consider when buying a domain name and some do not come cheap, but if there is value in having one for your company/website then it should be considered regardless!

If nothing else though renting (if offered) would always be an option here too since purchasing does cost more money overall. For instance, Namecheap offers free website transfers with each new purchase unless you want them to do it sooner than what their schedule allows – which can sometimes take up to thirty days depending on who hosts, etc so keep that in mind also! Buying or leasing? It really depends on how long this campaign will go for; if only weeks then renting may work well but if visitors can be expected every day/week over many more months then buying may work out better!

In case you decide on a custom domain name landing page, here are ideas for subdomain names for landing pages.

benefits of a domain for my landing page

What are the benefits of a domain for my landing page?

You do not need a domain for your landing page, but it is highly recommended that you do. There are many reasons why purchasing or renting your own domain can help with the success of your business in general and here are just some of them:

  • It sets you apart from other businesses, which makes your business more professional
  • It is easier to do SEO with a domain than without one
  • You can take full control of any website issues that may arise rather than having the hosting company do it for you. This gives you complete ownership and autonomy overall content on your site.
  • With marketing automation software like Marketo, Pardot, or Hubspot, you can track landing page information so no matter what traffic source brings them in, they will be added to the correct contact list within your CRM (customer relationship management) system automatically! All this saves time because there’s less manual labor involved when using digital tools! They also save money by reducing errors as well.


In short, do not purchase a domain for your landing page unless you plan on using it long-term. In that case, purchasing the right domain name can be beneficial to your business in many ways including marketing automation and better search engine optimization results overall! Just do not do so if there is no need since renting one from either GoDaddy or Namecheap only costs around $12-$15 per year at most anyway. Renting may seem like an unnecessary expense but when done correctly it helps businesses save money by reducing time spent contacting web host customer support lines etc., saves the frustration of technical issues arising unexpectedly because everything runs smoothly without any problems, and enhances online sales via enhanced SEO efforts beyond just lead generation websites alone.

In case you want to build a landing page, here’s a post about what are the key components of a landing page.

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Author: Richard Buettner
B2B SaaS marketing a challenge? Not for me! With my proven track record, I'll execute inbound and content strategies that deliver. Let's grow your business - and enjoy the ride!

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