Pricing and packages
What you buy and what happens with it in 90 days.
Two models, three packages. Entry starts at 3,995 euros per month. This page shows not just the packages but the path from choosing one on day 0 to the day-90 review, where you decide what happens next.
From day 0 to day 90, in two lanes.
Left: the lane for companies whose sales team closes but lacks supply at the top. Right: the lane for companies where nobody senior owns marketing and pipeline. Both run on the same Jolly Revenue Engine.
Every building block stays with you. Dark: the result you measure on day 90.
Lead Gen
We book. Your team closes.
Cold email and LinkedIn, fully run for you. Strategy, offer and closing stay with you.
Fits when: your sales team closes, but supply at the top is missing.
Result after 90 daysA steady stream of qualified meetings, delivered as a service. Your team closes, we keep the machine running.
Fractional GTM / CMO
Senior leadership for marketing. The know-how stays in-house.
Your entire marketing, led at senior level 1 to 2 days per week. Engine in 90 days, then handover.
Fits when: nobody senior owns marketing and pipeline.
Result after 90 daysA working revenue engine that you own: positioning and offer, outbound and inbound channels, content and lead magnets, CRM with lead nurturing and conversion optimization, AI best practices, playbooks and a team that can run it.
- Domains, inboxes and warm-up included
- 3,000 prospects contacted per month, depending on target market
- Sequences, copywriting, A/B tests, advisory
- 10 to 50 qualified B2B leads per month
- Everything from Cold Email
- LinkedIn outreach on top
- 20 percent more touchpoints per month
- 10 to 50 qualified B2B leads per month
- Senior GTM leadership, 1 to 2 days per week
- Everything from Lead Gen: cold email and LinkedIn, meetings from week 3
- Plus: positioning and offer, inbound channels, content creation, lead magnets, CRM with lead nurturing and conversion optimization, AI best practices in sales and marketing
- Team lead: leads your team, your tools and your vendors
- Builds your AI-powered revenue engine in 90 days, playbooks and know-how stay in-house
- Start in 1 to 2 weeks instead of months of search
- Strategy and execution in one person
- Senior leadership for less than a senior hire
Campaign setup
Ideal customer profile and offer aligned, domains and inboxes set up, lead lists built and verified, sequences written.
Audit and foundation
Audit of positioning, channels, CRM and data. Positioning and offer defined, ideal customer profile and messaging in place. First outbound campaign and first lead magnet prepared.
Inboxes are warm, campaign is live
Inboxes warm up from day 1 in parallel with setup. From week 3, the first qualified meetings land in your sales team’s calendar.
First outbound campaign live
The same machine as in the Lead Gen lane, embedded in your entire marketing. First leads from week 3. Content creation and the build-out of inbound channels start in parallel.
Optimize and add
A/B tests on subject lines and sequences, lists topped up, replies go straight to your team. With Cold Email + LinkedIn, the second channel is added.
Inbound and outbound running
Inbound channels, content and lead magnets deliver inquiries. CRM with lead nurturing in place, the numbers live in the CRM. Team lead: team, agencies and freelancers are led.
Ongoing service
10 to 50 qualified leads per month straight into your CRM. The campaign keeps running as a service for as long as you want.
Scale and prepare handover
Conversion optimization based on the numbers: what works gets budget, the rest is cut. AI best practices in sales and marketing anchored in the team, playbooks documented, your team trained.
Day-90 review: numbers on the table, two different results.
Contacts reached, reply rate, meetings booked and held, opportunities in the CRM. Qualified means: the contact fits the agreed ideal customer profile, replied to the outreach and agreed to a conversation. On that basis, you decide.
Lead Gen
You have a meeting stream that we run for you.
Campaign, lists, inboxes and sequences are running. Your sales team has seen 90 days of replies and meetings and knows which audience responds.
Fractional GTM / CMO
You have a system and a team that can run it.
Positioning and offer are in place, outbound and inbound channels are running, content and lead magnets bring inquiries, the CRM drives lead nurturing and conversion optimization, AI best practices are anchored in the team, playbooks are documented, your team is trained.
What the price includes, and what it does not.
Lead Gen: Cold Email, Cold Email + LinkedIn
One monthly price, no extras.
| Domains, inboxes, warm-up | included |
| Lead lists, data enrichment, email verification | included |
| Sequences, copywriting, A/B tests | included |
| Reporting and strategic advisory | included |
| Sending and outreach tools | included |
Fractional GTM / CMO
Retainer for the leadership. Running costs of your marketing come on top.
| Senior leadership, 1 to 2 days per week | included |
| Positioning and offer, inbound channels, content creation, lead magnets, CRM with lead nurturing and conversion optimization, AI best practices: concept and steering | included |
| Building the revenue engine, playbooks, handover | included |
| Team lead: leading team, agencies and freelancers | included |
| Tools, data and licenses (e.g. HubSpot, outreach stack) | by scope |
| Ad budget and external vendors | by scope |
Which tools and budgets make sense is decided together in the foundation phase (days 1 to 30). None of it is commissioned without your approval.
Project-based: HubSpot onboarding and CRM migration, priced by scope. More on HubSpot onboarding
Fractional compared: full-time CMO, agency, Fractional GTM / CMO
Three ways to fill marketing leadership. The difference is not price alone, but who owns strategy, execution and the team.
| Full-time CMO | Agency | Fractional GTM / CMO | |
|---|---|---|---|
| Time to start | Months of search | Weeks | 1 to 2 weeks |
| Strategy and execution | Yes | Execution only | Yes, one person |
| Leads team and vendors | Yes | No | Yes |
| Cost | Full salary plus recruiter | Retainer per channel | One retainer, 1 to 2 days per week |
| Know-how stays in-house | Until they leave | Stays with the agency | Built to own |
Frequently asked questions about pricing and contracts
What does working with you cost?
Entry starts at 3,995 euros per month, depending on channels and scope. The engagement is planned on a rolling three-month basis; there is no fixed minimum term. Either side can cancel at any time with 24 hours’ notice in writing. Billing is monthly in advance. The first call is non-binding and serves to check whether your target market and our approach fit.
Why is only the entry price on the page?
Because the other two packages depend on scope: number of channels, size of the target market, days per week in the Fractional model. There is no single price that fits every company. Once we know your situation, we name the exact price. We settle that in a 30-minute first call.
What other costs are there?
None for Cold Email and Cold Email + LinkedIn. Domains, inboxes, warm-up, data and tools are included in the monthly price.
In the Fractional model, the retainer is the price for the leadership. Tools, data, licenses, ad budget and external vendors of your marketing come on top by scope and are only commissioned with your approval.
How long am I committed?
You are not. We plan on a rolling three-month basis because a campaign or an engine build needs that time to deliver reliable numbers. There is no minimum term. Either side can cancel with 24 hours’ notice in writing, even before day 90.
Who actually works on my project?
Richard Buettner leads every engagement personally: ideal customer profile, positioning, outreach and alignment with your sales team. Operational execution, meaning list building, data enrichment, personalization and reporting, runs on a proprietary stack of around 50 tools and AI agents that Jolly Marketer develops itself. No juniors, no passing you on to other agencies. You have one point of contact, from start to finish.
What happens on day 90 if the results do not come?
On day 90 the numbers are on the table: contacts reached, reply rate, meetings booked and held, opportunities in the CRM. Qualified means: the contact fits the agreed ideal customer profile, replied to the outreach and agreed to a conversation. On that basis you decide: handover to your team, continuation or end. You can cancel with 24 hours’ notice even before day 90.
Lead Gen or Fractional GTM / CMO: how do I decide?
If your sales team has capacity to close and only supply at the top is missing, Lead Gen is enough. If senior marketing leadership is missing, or an agency has already failed at execution, Fractional is the right model. We settle that in a 30-minute first call.
Do you provide the lead lists?
Yes. We build the lists to your ideal customer profile, enrich them and verify every email address before sending. The lists belong to you.
30 minutes, and you know your model and your price.
In the first call we check whether your target market and our approach fit. You leave with a clear recommendation and a concrete price, no obligation.
