Cold Email Agency Berlin for B2B
Signal-based cold email outreach for SaaS, tech and B2B mid-market.
We generate the leads – your team closes.
We run cold email fully as a service: from target list to booked meeting in your CRM.
Real sales triggers, not guesswork
Deliverability setup, not burned domains
Hyper-personalization, not mass AI junk
No Mass Sending
No Generic AI Template
No Lock-in
First Leads/meetings
From week 3
Entry
From 3,995 euros per month
Included
Domains, inboxes, tools
Term
No minimum term
10 to 50
qualified (SQL) leads per month
1 to 15%
reply rate in client projects
Up to 3,000
emails per day
14 days
from start to first campaign
20+
years in B2B marketing
What does a cold email agency in Berlin do?
A cold email agency helps B2B companies win new qualified conversations and sales opportunities through targeted email outreach. Key factors: audience focus, deliverability, message relevance, clean CRM processes and ongoing optimization.
// Scope
What you get with cold email as a service
We run the channel end to end: target lists, infrastructure, copy, sending and optimization. You get booked meetings in your CRM.
Included in the lead gen service
Target lists from real buying signals
Domains and inboxes with warm-up
Sequences with AI personalization
A/B tests and ongoing optimization
Meetings handed into your CRM
Strategy, offer and closing stay with you.
How we work together
Target customers, message and trigger aligned with you
We build and run the whole channel
First qualified meetings from week 3
Meetings land in your CRM with source and signal
We book. Your team closes.
// Results, not promises
Case Studies
Six lead gen engagements in six industries. The pattern is the same: real buying signals, clean lists, messages with a reason.
Lead Gen · Logistics / Transportation
Transco GmbH: Automated outbound engine plus HubSpot as the process system for predictable new-customer acquisition in B2B logistics, with data-based ICP and persona personalization.
Deep scraping per target industry: pain points, triggers, use cases and ICP and buyer persona language, systematically extracted and distilled
Hyper-personalization in copy and sequences derived from it, precisely tuned to context and role
50
qualified leads per month · Reply rate 9%
Lead Gen · Automotive Tech / E-Mobility
Aviloo: Signal-driven cold email outbound for automotive OEM, dealer and fleet-adjacent target accounts, based on data-driven research and rigorous hyper-personalization.
Extensive scraping and data enrichment to reliably identify triggers, buying signals and relevant account context
Hyper-personalization at company and persona level (use case, existing systems, events/signals) without operational friction at scale
25
qualified leads per month (one market) · Reply rate 8%
Lead Gen · Banking / Financial Services
VR Banken: Signal-based cold outreach for a business unit of the German cooperative banks: dedicated sending infrastructure, tightly segmented lists and hyper-personalized sequences per persona.
50
qualified leads per month
Lead Gen · Fintech SaaS
Buhl: Multichannel cold outreach (email + LinkedIn) for a Buhl fintech SaaS. Automated scraping and list building, signal-based targeting and AI scoring: every account is pre-qualified before the first email goes out.
30
qualified leads per month
Lead Gen · Medical Devices / Life Sciences
TissueGnostics: specific ICP (researchers) with AI scraping and listbuilding as a context layer for highly relevant, hyper-personalized, pain-point-driven outreach messages.
25
qualified leads per month
Lead Gen · Audit & Financial Reporting SaaS
Caseware: Signal-driven outbound engine for a regulation-adjacent ICP. AI scraping and account context for highly relevant conversation openers, plus a clean process to sales-ready handoff.
20
qualified leads per month
// More leads, more sales: we handle it.
How cold email outreach works in 2026
In 2026, four principles decide between replies and the spam folder: signal-based timing, hyper-personalization built on public data, technical deliverability, and value-first outreach instead of mass sending.
Cold email is not mass sending. It is precision work. B2B decision-makers do not respond to generic emails or AI templates. What works in 2026:
Signal-based timing
Outreach only on a concrete trigger: leadership change, partnership, expansion, product launch. Based on real business signals, not guesswork.
Which relevant sales triggers really matter, explained here.
Hyper-personalization
Our AI analyzes public data and industry patterns to identify the most relevant pain point for each recipient. No mail-merge fields.
Why cold emails often fail and personalization makes the difference.
Deliverability secured
Warmed-up domains, strict volume limits, DNS setup (SPF/DKIM/DMARC), list hygiene, ongoing monitoring. Horizontal scaling instead of mass sending.
SPF, DKIM and DMARC decide between the inbox and the spam folder.
LinkedIn as the second channel
Email is the entry point. With Cold Email + LinkedIn, LinkedIn touchpoints are added on the same target customers and signals: LinkedIn lead generation.
When cold email vs. LinkedIn works better in B2B sales, explained here.
Data-driven and transparent
Every sequence is tested. We optimize messaging and timing based on real reply data. Replies go straight to your team.
Terms are listed openly on the Pricing and packages page.
// Proven in hundreds of client projects
Teams that scale with us
From startup to enterprise: DACH B2B teams build predictable pipeline with us, including SEMrush, Buhl, CLAAS and the Volksbanken Raiffeisenbanken.
// How it works
Done-for-you cold email: we deliver the leads, you run the calls
You build nothing and learn no tool. We deliver the channel ready to run: from the first target account to the qualified lead in your CRM, first meetings from week 3. No black box: here is how it runs, phase by phase.
Want to place the channel correctly? Find the key basics of B2B cold emailing here.
1
Lead list
Accounts showing intent
2
Sending setup
Domains and inboxes with warm-up
3
Message
Written per persona and trigger
4
Reply
Interest becomes a call
5
Meeting in CRM
With source and signal
Days 1 to 14
Foundation
Phase I
Target customers, message, buying trigger
Ideal customer profile and personas: precise audience analysis
Message-market fit: messaging in your customers’ language
Buying trigger: why someone should act now
A strong B2B messaging strategy is the basis for relevant outreach.
Phase II
Inbox, not spam folder: infrastructure and sender reputation
Domains: optimized for deliverability
Accounts: configured to avoid spam
Warm-up strategy: building sender reputation
Phase III
Real signals, precise lists, messages with a reason
Audience building and scraping
Pain point discovery and sales triggers
1:1 hyper-personalization for every single message
Week 3
First meetings
Phase IV
Go live, test, optimize
Inboxes warm up from day 1 in parallel with setup. From week 3, the first qualified meetings land in your sales team’s calendar.
Days 31 to 60
Build
Optimize and add
A/B tests on subject lines and sequences, lists topped up, replies go straight to your team. With Cold Email + LinkedIn, the second channel is added.
Days 61 to 90
Scale
Ongoing service
10 to 50 qualified leads per month straight into your CRM. The campaign keeps running as a service for as long as you want.
Day 90
Your decision
Day 90 review: numbers on the table, you decide.
Contacts reached, reply rate, meetings booked and held, opportunities in the CRM. Qualified means: the contact matches the agreed ideal customer profile, replied to the outreach and agreed to a conversation.
Keep it running
The service continues month by month, same terms.
Expand
Second channel (LinkedIn), further audiences or markets.
Bring it in-house
Lists, domains and sequences go to your team, we hand over cleanly.
// You’ve tried this before…
Why Jolly Marketer, not the next outbound agency?
Mass sending
Bought list, thousands of leads
One template for all
Sent from the main domain
Volume as the metric
Replies sit in an inbox
Signal-based sending
Target list from buying signals
Message per persona and trigger
Own domains and inboxes with warm-up
Qualified meetings as the metric
Meetings land in CRM with source and signal
Buying trigger and message before the first sequence
Outbound only works when the trigger is right. Most agencies still start with the email. We don’t. Before a single sequence goes live, we settle with you: who do we address, with which message, and why should anyone act now? That takes 1 to 2 weeks, not months. Then the campaign runs.
Agentic AI, not glorified mail merge
Autonomous AI agents monitor prospects, detect signals, and write 1:1 messages, without your team having to grow. Scale without headcount.
Tied into your CRM, not an island tool
Meetings land in your CRM, with source and signal. LinkedIn as second channel builds on the same target customers, signals and data.
20+ years of B2B marketing and sales
Both sides of the table. Microsoft, IBM, Yahoo, our own startups, hundreds of client projects. We know your problem, and we know exactly where other agencies burn money.
Previous roles:
// Self-check
Is cold email as a service right for you?
Fits if
Your sales team can take and close meetings
You have a validated offer and first customers
You sell B2B software, tech services or industrial products with 10 to 250 employees
Your sales cycle takes 30 days or longer
Does not fit if
You do not have product-market fit yet
You sell to consumers or purchases are decided within days
Nobody internally has time to attend meetings
You are looking for a one-off action without CRM integration
Two channels, fully done for you. Or your entire marketing, senior-led.
Lead Gen
Your sales team closes, the top of the funnel lacks supply. Then this page is the right one.
Fractional GTM / CMO
Nobody with seniority owns marketing and pipeline. Then you need the system, not the channel: See Fractional GTM / CMO.
// New
Signal-based outreach meets Permissionless Value
(also: Predictive Pain Point Discovery + Reverse Lead Magnet)
Generic emails no longer work. Neither do AI-written templates: your prospect spots them in three seconds. What works in 2026 is the exact opposite: we deliver real, instantly usable value before we even ask for anything.
The principle is Permissionless Value: we don’t ask permission, we don’t pitch, we don’t ask for a meeting. We show up with something finished that solves this one prospect’s specific problem. Instantly. Without them having to implement or read anything.
Combined with our Predictive Pain Point Discovery, AI that analyzes public signals, company context, job postings, partnerships and industry patterns, the result is outreach that doesn’t feel like cold outreach. It feels like a relevant nudge at exactly the right time, with value the prospect gets nowhere else.
The result: reply rates far above industry average, even in industries considered cold-email-resistant.
Buyer intent data helps make outreach more relevant and timely.
Cold email or classic cold outreach: which fits you?
Cold email is cold outreach via email, just with a different lever than the phone: instead of 80 dial attempts a day, a clean system reaches hundreds of fitting decision-makers per week, asynchronous and measurable. Phone outreach stays strong when few accounts carry most revenue and the call itself is the qualification step. Email wins when you want to cover a larger market segment systematically and the reason for contact comes from real signals, not a call list. Most of our clients combine both: email opens the door, the phone closes. Our guide cold outreach system shows how a reproducible outbound system is built.
Is cold email outreach allowed in B2B?
The honest answer: these are two separate legal questions, and both must be answered. Data sourcing is governed by the GDPR; in B2B it can be cleanly justified and documented via legitimate interest (Art. 6(1)(f)). Sending falls under § 7 of the German UWG (Act Against Unfair Competition), and there is no blanket B2B exemption for email. That is why we do not work with mass sends but with tightly tailored one-to-one outreach: a concrete business reason, clear relevance for this exact recipient, transparent sender identity, instant opt-out. Anyone promising “100% legally safe cold mailing” is selling you something. We shape the risk deliberately and documented, and tell you before launch where the limits are.
// Terms
Built to keep. What always applies.
No lock-in
Domains, mailboxes, lists, sequences, CRM logic and playbooks belong to you, from day one and after the engagement ends.
One point of contact
Richard Buettner leads every engagement personally. Execution runs on our own stack of around 50 tools and AI agents. No juniors, no handing off.
No minimum term
Planned on a rolling three-month basis, because building an engine takes that long. There is no fixed commitment.
24-hour notice period
Either side can cancel at any time in writing, also before day 90. Billing is monthly in advance.
Frequently asked questions about our cold email agency
What is B2B cold email outreach, and why does it work?
Cold email outreach scales first contact with decision-makers. Combined with LinkedIn, a clean technical setup, and AI-driven personalization, every message hits a clear need. Relevance beats volume: precise audiences, solid sales triggers, and iterative tests create predictable pipeline and measurable deals.
Which companies is your cold outreach agency in Berlin right for?
For providers of B2B software, tech services and industrial products with 10 to 250 employees that have a validated offer and first customers and need predictable new opportunities. One condition: someone on your team can take and close meetings. Without product-market fit or in consumer business, the service does not fit.
What is included in the lead gen service, and what is not?
Included are target lists from real buying signals, domains and inboxes with warm-up, sequences with AI personalization, A/B tests and ongoing optimization, and meetings handed into your CRM. We align target customers, message and buying trigger with you. Strategy, offer and closing stay with you. Positioning, inbound, lead nurturing and CRM build belong to the full Revenue Engine in the fractional model.
Cold email alone or together with LinkedIn?
Cold email is the entry and also runs alone. With Cold Email + LinkedIn, LinkedIn is added as the second channel, on the same target customers and signals. That pays off when your decision-makers are active on LinkedIn and you want more touchpoints per account. More: LinkedIn lead generation.
How fast can we start and when do first results show?
Days 1 to 14 are foundation: ideal customer profile aligned, domains and inboxes set up, lead lists built and verified, sequences written. Inboxes warm up from day 1 in parallel. From week 3, the first qualified meetings land in your sales team’s calendar. On day 90 the numbers are on the table, and you decide how to continue.
How do you ensure deliverability and sender reputation?
Multiple warmed-up domains, low volume per inbox, strict list hygiene and verification, DNS configuration, copy variants, and continuous monitoring protect reputation and inbox placement. Horizontal scale instead of mass sends, clean bounce and complaint control, and structured warm-up strategies keep deliverability stable and scalable.
What is “Predictive Pain Point Discovery” (Sales Triggers)?
Predictive Pain Point Discovery uses AI to identify each prospect’s most likely problems at scale: public signals, patterns, content, and context are analyzed. This yields 1:1-relevant messages that address concrete pain points, including “hidden” needs. Result: noticeably higher reply rates and conversion likelihood.
Which KPIs do you use to measure success?
Core metrics are positive replies, booked and attended meetings, SQLs, and pipeline value. We also track deliverability, bounce rate, spam signals, time to first meeting, sequence performance per segment, and progress per test hypothesis. Dashboards and regular reports make impact and next steps transparent.
What does a cold email agency cost?
At Jolly Marketer, entry starts at 3,995 euros per month for cold email, depending on channels and scope. For Cold Email + LinkedIn we quote the price once we know your situation. There is no minimum term, either side can cancel with 24 hours’ notice in writing, billing is monthly in advance. All packages and terms: Pricing and packages.
Lead Gen or Fractional GTM / CMO: how do I decide?
If your sales team has capacity to close and only lacks supply at the top, Lead Gen is enough. If senior marketing leadership is missing, or an agency has already failed at execution, Fractional is the right model. We settle this in the first call in 30 minutes.
// If you need more
Beyond cold email: the Jolly Revenue Engine
Want to build offer, inbound and CRM alongside cold email? That is the Revenue Engine: your go-to-market system on four layers. Cold email is its fastest channel.
01
Strategy and offer
Aligned with you: target customers, message, buying trigger.
02
Multichannel outbound
Fully as a service. Cold email is the entry, LinkedIn the second channel.
03
Demand and inbound
Part of the full engine in the fractional model.
04
CRM intelligence
We connect it: meetings land in your CRM.
How the four layers work together: See the Revenue Engine.
In 30 minutes you know whether cold email works for you.
One conversation, an honest assessment, a clear next step. No sales theatre. We clarify target customers, buying trigger and which model fits. Terms and packages are on the page Pricing and packages.
Richard Büttner
CEO Jolly Marketer, your contact
