About Jolly Marketer
Your partner for sustainable growth – innovative, experienced and customized
For over two decades, we have accumulated the experience of best of two worlds: the precision of global market leaders such as IBM and Microsoft and the agility of innovative start-ups. This unique combination of experience and pioneering spirit makes us the ideal partner for companies of all sizes – from established players to up-and-coming challengers.
More than efficiency: future-proof systems for your success
We transform marketing and sales through scalable digitalization strategies that not only increase efficiency and productivity, but also guarantee long-term growth. With us, you achieve process excellence that makes your gains not calculable, but tangible – from strategy to implementation.
Modular. Flexible. Tailored to you
Whether you are looking for precise solutions or an all-round transformation – we adapt to your needs:
- Lead generation 2.0: AI-supported automation, multi-channel campaigns (cold email, LinkedIn) and data-driven lead evaluation
- CRM & process optimization: Seamless implementation, Agentic AI workflows and sales trigger analyses
- Full-service growth: Integrated revenue engines that combine content marketing, account-based marketing and social media strategies with SEO.
Globally networked, locally anchored
Our international team from Germany, Poland, the USA and India combines cultural diversity with technological expertise. This global perspective, paired with remote-first agility, makes us a creative powerhouse that is always thinking one step ahead.
Richard Buettner, Founder & CEO
With over 25 years at the forefront of digital and B2B marketing, Richard Buettner has built high-performance growth engines for industry giants like IBM, Microsoft, and Yahoo—along with dozens of fast-growing SMBs across Europe and beyond. He’s seen every wave of digital change, from the early days of online marketing to today’s breakthroughs in AI and automation.
What sets Richard apart isn’t just his technical know-how or global experience—it’s his passion for turning complex technology into simple, practical solutions that real sales teams actually use. Whether he’s rolling out cutting-edge AI workflows or designing data-driven campaigns, his mission is always the same: to make growth automation not just powerful, but personal, approachable, and laser-focused on real business results.
If you’re ready to move beyond hype and see what smart, human-centered automation can do for your revenue, you’re in the right place 😀.
Why Jolly Marketer
Modular Approach
Flexible: Choose the exact modules your business needs – from lead generation to CRM.
Scalable: Solutions grow with your business, no matter the stage.
Efficient: Focus on your priorities for maximum results without wasting resources.
Multi-Channel Growth
Diverse: Combines Cold Email and LinkedIn for maximum reach and journey touchpoints.
Targeted: Reaches decision-makers with personalized, solution-focused messages.
Strategic: Optimizes touchpoints along the buyer’s journey for a predictable pipeline.
Sustainable Strategies
Sustainable: Drives growth by optimizing all revenue-generating processes.
Integrated: HubSpot connects sales, marketing, and service for maximum efficiency.
Tailored: Customized solutions, from targeted actions to comprehensive Revenue Operations.
Progress is standard
State-of-the-Art: Regular feature drops like AI, automation, and more.
Dynamic: Constantly testing and integrating new technologies and channels.
Future-Proof: Stay ahead of the competition with cutting-edge tools and data.
Our Process
Effective Customer Onboarding
In just 3 days, we refine your Ideal Customer Profile (ICP) and craft a targeted campaign roadmap with key milestones, anticipated challenges, and clear next steps for every phase.
Scraping- & Research
Our specialized team utilizes a 3-step validation process to scrape, collect, and verify data, whether manually or AI-generated. We deliver high-quality sales triggers, pain points, and leads.
Content Production
We create high-converting content enhanced by AI-driven hyper-personalization, ensuring every message resonates authentically with each prospect for maximum impact.
Deliverability & Reporting
With expertise and advanced tools, we prevent your emails from landing in spam and ensure smooth delivery to inboxes. Real-time reports provide actionable insights to keep your strategy agile.
Continuous Optimization
Your dedicated team reviews results, refines templates, research, and strategies, and conducts ongoing A/B testing on leads, content, and offers to ensure optimal conversions.
Lead Closure & Automatisation
Lead nurturing, data enrichment, CRM implementations, and many other tailored enhancements support the systemic and automated nature of our RevOps approach, ensuring seamless efficiency and scalability.
Interested in campaigns and leads that truly convert?
Book Free Demo200 opportunities per year
+30% response rate
15% close rate
FAQ
What does Jolly Marketer specialize in?
Jolly Marketer builds AI-powered growth engines for B2B companies. The agency combines automation, CRM optimization, and data-driven multi-channel lead generation to create scalable revenue systems. Its modular approach transforms marketing and sales into a measurable, efficient, and future-proof process focused on sustainable business growth.
How does Jolly Marketer’s modular approach work?
Every company can select exactly the modules it needs—lead generation, CRM integration, content marketing, or full RevOps transformation. Each component scales with your business, adapting to your stage, size, and goals while ensuring that time and budget are focused where they deliver results.
What is included in Jolly Marketer’s lead generation services?
Lead Generation 2.0 combines cold email, LinkedIn, and data-driven enrichment with AI-supported automation. A 3-step validation process ensures verified contacts, relevant sales triggers, and personalized messaging, so outreach resonates authentically and drives consistent high-quality opportunities into your sales pipeline.
How does Jolly Marketer ensure sustainable and long-term growth?
Sustainability comes from optimizing every revenue-generating process. By connecting marketing, sales, and service in a unified HubSpot environment, Jolly Marketer eliminates silos, increases efficiency, and maintains steady pipeline flow—so growth remains stable even as new tools and channels emerge.
What makes Jolly Marketer different from other agencies?
With 25 years of experience across IBM, Microsoft, and startups, Jolly Marketer combines enterprise-grade precision with startup agility. Its founder, Richard Buettner, focuses on human-centered automation—turning complex technology into simple, effective workflows that drive measurable results, not just buzzwords or vanity metrics.
What does your go-to-market (GTM) process include?
The GTM process covers market segmentation, offer design, channel strategy, and messaging execution across email, LinkedIn, and content. It’s governed by Jolly Marketer’s RevOps framework, ensuring that campaigns, sales follow-ups, and reporting align seamlessly around one revenue system and shared KPIs.
How does onboarding work for new clients?
In just three days, Jolly Marketer refines your Ideal Customer Profile, defines campaign milestones, and delivers a detailed roadmap. The onboarding includes data research, messaging calibration, and setup of automation tools, giving you a clear, fast path from planning to execution.
How does Jolly Marketer ensure deliverability and accurate reporting?
Advanced tools and best-practice infrastructure prevent emails from landing in spam folders. Real-time reporting dashboards track opens, replies, and conversions, providing actionable insights. Combined with continuous A/B testing, this guarantees that campaigns stay optimized and data-driven at every stage.
What role does AI play in your marketing and sales processes?
AI enhances personalization, research, and content creation. It identifies pain points, crafts hyper-relevant messages, and powers agentic workflows inside CRM and automation tools. The result: faster research cycles, better targeting, and campaigns that feel genuinely personal at scale.
How does Jolly Marketer’s international team add value?
With experts in Germany, Poland, the USA, and India, Jolly Marketer blends cultural insight and technical expertise. This diversity ensures creative ideas, 24/7 agility, and globally relevant campaign strategies that adapt easily across markets while maintaining a consistent, high-quality brand experience.