Cold Email Agency Berlin – Your B2B Outbound & Lead Generation Experts

FAQ

What makes Jolly Marketer different as lead gen agency?

20+ years in B2B, enterprise-grade rigor, and an AI-powered playbook built for deliverability and relevance. We optimize for attended meetings, not vanity replies, backed by efficient lead nurturing processes. Start with a risk-free pilot and flexible monthly terms while we tailor offer, ICP, and messaging to produce pipeline fast.

What types of contracts do we offer?

Flexible monthly engagements combine a fixed retainer for strategy, data, and execution with performance-based components (e.g., per qualified meeting). Standard terms include 1-month rolling commitments, clear scopes, and pause options. Pilots are available for 60–90 days to validate offer/channel fit before scaling across inboxes and markets.

What results can I expect?

Typical ranges are 10–50 qualified appointments per month per program, driven by offer strength, ACV, ICP size, and sending volume. Expect first meetings within ~30 days after setup and warm-up. We report weekly on reply quality and pipeline created, prioritizing booked, attended meetings over raw reply counts.

Do you provide any lead guarantees with your campaigns?

We stand behind outcomes with make-goods tied to clear definitions. A “qualified meeting” requires the right role at a fit account, explicit interest, and attendance; no-shows are rebooked once. If monthly targets aren’t met, we extend campaigns at no additional cost and adjust targeting, messaging, and channels.

Are your B2B cold outreach services GDPR compliant?

Yes. We rely on legitimate interest (GDPR Art. 6(1)(f)) for relevant B2B outreach, documented via a balancing test. Messages remain job-related, proportionate, and easy to opt out from. We minimize data, honor opt-outs immediately, maintain records, and distinguish B2B from consent-required B2C under ePrivacy.

How long until the first meetings go live?

Setup typically takes 10–14 days for research, domains, warm-up, and messaging. Most campaigns generate the first qualified meetings in about 30 days, depending on offer strength, ICP size, and volumes. We define milestones up front and adjust weekly based on data.

Which industries and deal sizes work best?

Strongest fits: B2B SaaS, manufacturing/industrial tech, IT services, and professional services. Recommended ACV: €10k–€250k+. Below roughly €7–10k ACV, outbound CAC payback gets tight. We validate TAM, roles, and buying triggers first so message, economics, and channel fit align.

What data sources and enrichment do you use—and do you buy lists?

We build compliant, purpose-limited lead sets from public/company data, first-party signals, and opted datasets; then enrich firmographics/technographics and role context. We don’t use shady bought lists. We document sources, consent status where applicable, and maintain suppression plus do-not-contact hygiene continuously.

How do you qualify a “meeting” or “SQL”?

A qualified meeting is with the right role at a fit account, acknowledges the problem we solve, and agrees to a scoped discussion. An SQL adds budget/timeline or a concrete next step. No-shows are rescheduled once; dead-fits never count toward targets.

How do you protect deliverability (domains, warm-up, daily caps)?

Dedicated domains/inboxes, correct SPF/DKIM/DMARC, staged warm-up, list validation, and strict bounce/complaint thresholds. We set per-inbox daily caps, rotate intelligently, pause sequences when risk indicators rise, and refresh sources to sustain positive signals and minimize spam exposure.

Is cold email legal in the EU/Germany?

B2B outreach can be lawful under legitimate interest if messages are job-relevant, proportionate, and opt-out is easy. We run a balancing test, minimize data, honor opt-outs immediately, and keep records. For consumer contacts, prior consent is generally required under ePrivacy rules.

Do you integrate with HubSpot/CRM—and what gets logged?

Yes. We sync contacts, companies, activities (emails and sentiments), meeting outcomes, and pipeline fields into HubSpot/Salesforce. We prevent duplicates, map sources/UTMs, and keep lifecycle stages clean. You get full visibility with dashboards for volume, quality, and revenue impact.

What reporting do we get and how often?

Weekly summaries and live dashboards: sent/delivered, bounce, open, reply, positive reply, meetings set/held, pipeline influenced, and key learnings (winning angles, segments, objections). Monthly reviews cover offer/channel experiments, CAC/LTV assumptions, and scale/stop decisions with clear next-month hypotheses.

Do you use AI for personalization—and what’s still “human”?

Yes, AI drafts research-backed snippets, variant tests, and tone adaptations. Humans set strategy, verify facts, edit for clarity, and enforce compliance. We lock guardrails (style, claims, forbidden phrases) and require approvals before scale. AI accelerates volume; human judgment protects brand and performance.

Which agencies specialize in SaaS cold outreach in Berlin?

Jolly Marketer is serving Berlin’s SaaS ecosystem include specialized outbound shops and lead-gen agencies with SaaS case studies. Evaluate recent results, ICP familiarity, compliance posture, and meeting acceptance criteria. Always review case studies, references, and deliverability practices before shortlisting any provider.