Fractional CMO Services B2B
On-Demand C-Level Marketing Leadership for SaaS, Tech, and Industry
Strategy-led marketing leadership that turns signals into pipeline
Over 20+ years, I’ve led and scaled B2B teams across enterprises, scale-ups, and the Mittelstand, including roles at Microsoft, IBM, and Infor, and as a CMO/CEO. I’ve delivered hundreds of B2B growth initiatives with measurable pipeline impact, lower CAC, and systems that keep producing results long after the engagement ends.
Here’s what most people don’t see: the results are built on false assumptions corrected, detours taken, and hard lessons learned. That is where my blueprints come from, not theory, but what reliably works in the real world.
Today, I bring these revenue-engine blueprints into your business: positioning, buying signals, multichannel pipeline plays, conversion, and RevOps, combined into one operating system that consistently creates opportunities and makes revenue predictable and manageable.
Revenue Engines: AI-Enabled
*Revenue Engine = Pipeline-to-Revenue-System
I build these systems for B2B companies—fast, structured, and measurable. Instead of starting from scratch every time, I bring proven blueprints, templates, and playbooks that have already delivered results in prior go-to-market setups.
The outcome is a revenue engine that connects positioning, buying signals, multichannel acquisition, conversion, and RevOps into one system—creating predictable pipeline and staying controllable from first signal to opportunity to signed revenue.
*Flywheel, because growth compounds: every learning improves the system. AI and automation are the accelerator—sharper prioritization, consistent follow-up, and clean, reliable data.
Three packages. One outcome: predictable growth.
Revenue Engine: Builder
90 days sprint
From zero to automated lead flow—done-for-you, including handover to your team.
- ICP, positioning, and a GTM playbook
- Outbound hub (email + LinkedIn) with AI-driven personalization
- Inbound channel (AI SEO + content workflows)
Best for
- 1–30 employees, with no reliable digital acquisition channels yet.
- Leads are inconsistent, growth is stalling
- Little internal marketing structure or repeatable process
From: 3.995 €/m
Revenue Engine: Tuner
90 days sprint
Eliminate friction, increase ROI—install a stable growth system.
- Funnel clean-up: fix CRM automations, scoring, and lead routing
- TOFU lead generation: outbound + inbound
- AI enablement: automate content, nurturing and follow-up, plus reporting
Best for
- 20–150 employees. You have the tools and the team, but you’re not hitting the output you need.
- Pipeline is volatile, conversion drops unpredictably
- CRM and processes are fragile and inconsistent
From: 5.995 €/m
Fractional CMO Retainer
Ongoing
A growth operating system—clear cadence, clear priorities, measurable control.
Option A: Core (Operating System)
- Strategic leadership and revenue control—your team executes.
- Best for: you have internal capacity, but you’re missing leadership, structure, and clear KPIs.
From: 3.990 €/m
Option B Complete (OS + Delivery)
- Fractional CMO plus a delivery team—end-to-end execution to build predictable pipeline.
- Best for: leads are missing, pipeline is stuck, and no one internally has the time to build and run a proper system.
From: 14.995 €/m
Book Your Fit Check
The Fit Check is a 30-minute call with a short set of questions and a quick look at your key numbers and a few CRM screens. We’ll sanity-check your processes, channels, content, positioning, and pipeline against proven best practices—fast, practical, and focused on where the biggest leverage sits.
Outcome: a clear yes/no, plus a 90-day recommendation.
The 90-days plan
The 90-day overview is structured into four phases: clarity, setup, launch, and stabilization.
It shows which decisions to make first, when the first initiatives go live, and what comes next: structure, metrics, cadence, and next steps.
Meet Your Fractional CMO
20+ years of B2B marketing across global players, high-velocity scale-ups, and B2B agencies, supporting 500+ clients.
German-British CMO and CEO with experience across Berlin, London, and the US. I combine strategic rigor with measurable, scalable execution.
“With 20+ years in international B2B tech marketing, I bring a rare combination of strategic foresight, hands-on execution, and measurable results.“
My Track Record in Numbers
# B2B-Leads
300.000+
Ø Lead Cost
↓45 % (Optimierung)
# B2B-Campaings
10.000+
Revenue → Marketing
↑20–65 %
Ø CAC Reduction
↓30%
# B2B-Industries
50+
Lessons from Building Growth Systems
1️⃣From a sales-led setup to product-led growth, with impact measurable all the way to ARR.
Styla GmbH
Industry: Ecommerce SaaS
Position: CMO
Strategic repositioning, sharper messaging, demand generation built, CRM processes automated, and content established as a driver of both pipeline and product adoption.
→ Impact: Leads up 200%, marketing-sourced ARR up 30% within 12 months (shift from sales-led to product-led growth).
Turned into a repeatable playbook: connect messaging, activation and lifecycle journeys, and reporting so growth becomes scalable and controllable
2️⃣The AI revenue engine: scale pipeline without adding headcount or creating tool sprawl.
Jolly Marketer
Industry: B2B Agentur
Position: CEO
Aufbau eines automatisierten GTM-Systems aus Daten, AI-Workflows und CRM-Orchestrierung: Multichannel-Outreach, Nurturing, LeadGen als wiederholbarer Prozess.
→ Impact: 50k€+ MRR, 20 aktive Kunden (100 insges., konstant messbare Pipeline-Produktion).
Turned into a repeatable playbook: an automated lead-to-opportunity chain with clear quality standards, reporting, and weekly operating cadence, scaling through systems.
3️⃣Mittelstand transformation: from campaign mode to a revenue operating system.
CLAAS 365FarmNet
Industrie-Mittelstand
Position: Head of Marketing
Digitized the marketing operation and automated it around the CRM, with multichannel programs, lifecycle journeys, Salesforce/RevOps processes, and KPI-based governance as one operating system.
→ Impact: +200% active users, -50% CAC.
Turned into a repeatable playbook: marketing and sales alignment, AI, automation, and clean data as the core growth levers.
4️⃣From reach to pipeline: TOFU lead generation plus MOFU nurturing and tight sales alignment.
Transco GmbH
Logistik Mittelstand
Position: Externe GTM-Lead
External marketing leadership with AI-enabled lead generation, highly personalized outbound, and clean handoff to sales in the industrial and e-commerce space.
→ Impact: 50 qualified B2B-leads/month.
Turned into a repeatable playbook: target accounts, buying committee logic, and disciplined follow-up, quality over volume.
5️⃣Category creation: make the market come to you.
Peerius Ltd (today: Optimizely)
SaaS Ecommerce
Position: CMO
Built and scaled an e-commerce recommendation engine into a category-defining SaaS product. Led go-to-market, positioning, messaging, sales enablement, and international rollout, taking it from early product to a scalable growth engine.
→ Impact: Scaled the team from 3 to 50, shaping growth and exit readiness in a material way.
Turned into a repeatable playbook: from idea to exit, a GTM system that translates innovation into reliable demand.
6️⃣Mobile growth pioneers: from early momentum to preferred provider for DAX companies.
Weever Media Ltd
Mobile Ad Network
Position: CEO
Built and scaled a mobile and app marketing agency as the market was emerging. Led GTM for some of the largest apps in Germany and internationally, including programmatic media buying at scale.
→ Impact: 15 employees, EUR 1.5M ARR, 300+ B2B marketing client projects, including DAX enterprise customers.
Turned into a repeatable playbook: run marketing as a management system, set priorities, define output standards, measure pipeline impact, and orchestrate teams and partners so growth becomes repeatable.
7️⃣My B2B Marketing Fundamentals
Strategic and hands-on marketing for world-leading companies.
Solution Consultant
Data warehousing consulting for top DAX enterprises: data foundations, reporting, and governance that deliver board-ready decision support, budget approval confidence, audit security, and scalability.
Product Manager
At the control center of the early internet: massive reach and budgets, running campaigns and monetization at internet scale with direct measurement in traffic, demand, and growth.
Senior Product Marketing Manager
B2C GTM and product marketing for social media products: positioning, launches, and growth campaigns, scaled data-driven to very large user bases.
Senior Product Marketing Manager
Enterprise industrial software: go-to-market, messaging, and sales enablement designed for complex buying committees and long sales cycles.
My Principles as a Fractional CMO
Clarity
Direction over busywork.
Growth comes from focus: we define your ICP, core problem, and purchase-ready offer with precision.
That clarity drives priorities, messaging, channel choices, and budget allocation.
Outcome: less waste, higher relevance, and more qualified pipeline.
System
Predictable growth.
An end-to-end GTM and revenue system connects marketing, sales, and the CRM. AI and automation handle the repetitive work, data hygiene, and reporting.
Outcome: clean execution, clear KPIs, less friction, and growth you can control.
Execution
Impact over busywork.
Strategy is translated into routines that work: sprints, experiments, clear ownership, and fast learning loops. Execution happens with your team or partners, guided by cadence and decisions.
Outcome: visible progress in weeks, higher conversion, and more output.
Pain Points I See Most Often
Pipeline is constantly volatile.
Forecasting is gut feel, leads aren’t predictable, and internally it’s chaos instead of a plan.
Budget gets spent with little to show for it.
Positioning is unclear and messaging feels generic, so relevance drops and leads don’t show up.
A weak CRM and low adoption.
Data quality is poor, handoffs break, and without automation, leads stall in the CRM.
Everyone is busy, but nothing moves.
No focus, no leader: everything runs, but nothing changes. It’s organized chaos.
Tool sprawl slows growth.
Agentic AI automation only works after a process reset. Otherwise, it amplifies the chaos.
These symptoms show up when growth leadership is missing: no clear direction, fragile processes, unreliable data, and no operating cadence. The result is constant firefighting, shaky decision-making, and chronic team overload.
Quick fix
In 90 days, you build a revenue engine: clear priorities, clean execution, reliable numbers, and an operating cadence that moves pipeline and revenue in measurable ways.
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FAQ
Which companies are a good fit for your Fractional CMO services?
Best fit is typically B2B companies with roughly 10 to 300 employees in SaaS, tech, and industrial markets that want predictable pipeline and revenue but do not want to hire a full-time CMO yet.
How do you help B2B SaaS and tech companies grow?
By designing and leading a tailored go-to-market approach, building efficient lead generation and automation, and improving marketing and revenue processes. You get C-level leadership without the fixed cost and ramp time of a full-time hire.
What does the collaboration look like, and how fast can we start?
Most engagements follow a simple flow: free intro call to confirm fit, quick audit with immediate recommendations, then a focused roadmap and execution. Start timing is often within days, not weeks, because there is no long onboarding cycle.
What engagement models do you offer?
Monthly retainer (for example 1 to 3 days per week), project-based work (for example GTM, repositioning, transformation), interim coverage (for example during a CMO vacancy), and outcome-linked components where appropriate (case by case, with clear definitions).
What results can we expect from your Fractional CMO services?
Expect measurable progress on pipeline, conversion, and operating cadence when the fundamentals are in place: clear positioning, a working acquisition system, clean handoffs, reliable reporting, and strong execution discipline. Specific outcomes depend on baseline, sales cycle, and resources, so any numeric targets should be agreed after the audit.
How are you different from a classic interim manager?
Speed, flexibility, and operator focus. The role combines strategic depth with hands-on implementation, team leadership, and change management, with a strong bias toward shipping working systems, not producing decks.
How do you measure success and report progress?
Everything is KPI-driven and transparent. Typical metrics include lead quality and volume, pipeline creation and stage conversion, time-to-first-meeting and meeting-to-opportunity conversion, revenue influence where attribution is feasible, plus operational metrics such as SLA adherence, handoff quality, CRM adoption, and data health. Reporting runs on a fixed cadence, often weekly, with a simple dashboard and clear next actions.
Do you work remote, hybrid, or on-site?
All are possible. Remote, hybrid, or on-site depends on your situation and the phase of the engagement. On-site time is most valuable for onboarding, stakeholder alignment, key workshops, and relationship building.
What does a Fractional CMO cost in Germany, and how flexible is contracting?
Many Fractional CMO engagements run on a monthly retainer. Market ranges vary widely by scope, but retainers are commonly in the mid four-figure to low five-figure EUR range per month. Contracts are typically more flexible than a full-time hire and can be scaled up or down based on need.
When does a Fractional CMO make more sense than a full-time CMO?
When you need senior marketing leadership now, but the business is not ready for a permanent C-level hire, the problem is time-critical (GTM, pipeline build, repositioning, turnaround), or you want faster impact and a clear operating system before committing to a long-term org design.
