Online Reputation Management

FAQ

What counts as “adverse media” in this pipeline?

Adverse media includes any coverage from reputable sources that signals reputational risk—such as investigations, lawsuits, regulatory actions, fraud, insolvency, environmental or labor scandals. Each case can be scored by severity, visibility, and relevance. The exact criteria depend on your business case and needs: we adapt the definitions and thresholds (e.g. what constitutes “severe” or “relevant”) to fit your industry, target market, and client expectations. This way, the system aligns precisely with your use case rather than applying a one-size-fits-all approach.

Which sources are scanned?

We continuously monitor Google Search, Google News, and other search engines and high-authority industry and regulatory platforms. Custom black- or white-lists ensure that only relevant sources are included.

How do you confirm if an article actually impacts a company’s search results?

Our system checks whether the negative article ranks for the company’s branded search query. Only cases where the item appears on the first two Google result pages or in Google News are included.

Which languages and geographies are supported?

The pipeline is multilingual and works globally. You can target a single region (e.g. DACH) or expand worldwide, with keyword clusters localized per language and Google region.

How are leads enriched and verified?

Each case is enriched with firmographics, domains, and verified decision-maker contacts. Emails go through validation (pattern + SMTP-level checks), and corporate phone numbers are standard. Mobile numbers can be added if required.

Does automation cover both detection and outreach?

Yes. The system can handle the entire journey—from identifying and scoring adverse media cases, to enriching them with verified decision-maker contacts, syncing directly into your CRM, and triggering automated multi-channel outreach. But it’s fully modular: if you only want enriched leads of the responsible decision-makers delivered straight to your CRM, without any outreach, we can do that. Likewise, if you prefer to manage detection yourself and only rely on our outreach automation, that works too.

How do you reduce false positives?

We use a three-step filter: source quality (allow/deny lists), AI-based article relevance checks, and a branded-query ranking test. On top of that, you can fine-tune the results with any filter for which data is available—such as industry, company size, geography, or risk thresholds. This ensures the output matches your specific needs while keeping irrelevant cases to a minimum.

Is the solution GDPR and UWG compliant?

We operate strictly in the B2B context, minimize personal data, and respect lawful interest. Suppression lists and opt-out mechanisms are fully supported across CRM and outreach systems.

What do we need to provide to get started?

You define your ICP, keyword clusters, target markets, and decision-maker roles. We set up the scoring framework, integrate with your CRM or outreach tool, and launch a monitored pilot before scaling. Normally, we gather everything we need in a single 1-hour onboarding call—and from there, we’re ready to deliver first results within 2 business days.

What kind of contracts do you offer?

We keep it simple and flexible. Our agreements run on a monthly basis and can be cancelled at the end of any term. This gives you the freedom to start quickly, test the value, and scale as needed—without being locked into long-term commitments.