Accelerate Deals: Building Consensus Across the B2B Buying Committee
Master B2B buying committee consensus with proven strategies. Learn to navigate 8+ stakeholders, leverage digital sales rooms, and boost win rates by 114%.
B2B Marketing Strategies & SEO
Unlock the latest B2B marketing strategies and advanced SEO techniques to elevate your brand’s visibility, attract high-quality leads, and outpace the competition. Explore expert insights, actionable playbooks, and practical guides on multichannel campaigns, content marketing, buyer journey optimization, and technical SEO. Whether you’re building your digital presence or refining your sales funnel, discover proven methods to grow your business and achieve measurable results in the B2B landscape.
AI Search Is Killing Traditional SEO Content—What B2B Revenue Teams Need to Do Next
Picture this: You’ve just published your “ultimate guide” on the hottest trend in your B2B niche. Your team spent weeks researching, editing, and optimizing every paragraph for SEO. You pat yourself on the back, push it live, and then—Google’s AI Overview instantly summarizes your insights and serves them to users, front and center. No click … Read more
Why Your ICP Doesn’t Convert—And What Psychographics Reveal Instead
Discover why psychographic profiling outperforms traditional ICPs with 5-7x higher ROI and 30% better conversion rates. Learn how B2B buyer psychology drives purchase decisions.
Sales and Marketing Assessment for Revenue Operations
In the ever-evolving business world, aligning sales and marketing functions has become a crucial factor for sustainable growth. This concept is embodied in the approach of Revenue Operations (RevOps), a systematic method to optimize and streamline the revenue-generating processes within a company. RevOps represents a paradigm shift, focusing on integrating and harmonizing all cross-departmental activities … Read more
Aligning Sales and Marketing: The Top 5 Tips to Synergy
For sales and marketing leaders navigating the complex landscape of B2B growth, understanding the synergy between your teams is not just beneficial; it’s essential. In today’s market, where customer journeys are increasingly digital and interconnected, a disjointed approach can mean missed opportunities. This guide focuses on practical, actionable strategies to bridge the gap between sales … Read more
Maximizing Your B2B Awareness Stage: Tips for a Successful Google Ads Campaign
In this article, we’ll explore the question of whether Google Ads works and can deliver positive results in the B2B awareness stage. We’ll provide an overview of Google Ads and the B2B awareness stage, including the challenges of creating brand awareness in the B2B market. We’ll also discuss the benefits and drawbacks of using Google … Read more
What Is Authority Marketing And How To Use It To Boost Your Small Business
Have you ever felt lost among the competitors, trying to get the attention of your potential customers? You are not alone. Even big brands struggle to establish themselves as trusted experts in their niche. Why do you think brands spend billions of dollars on advertising each year? However, online authority marketing levels the field for … Read more
B2B Blogging Best Practices: The Top 22 Ways To Take Your Content Strategy Up A Notch
Are you looking to take your b2b blogging strategy up a notch or two? One of the best ways to do this is by following some of these proven b2b blogging best practices. By implementing these simple steps, you will be able to create content that will resonate with your target audience and generate more … Read more
Should You Have A Hyphen In Your Domain Name?
So, should you have a hyphen in your domain name? The answer to this question is not as simple as it seems. While there are many reasons that people use hyphens in their domain names, the most common reason is for branding purposes. A lot of businesses like using them because they want their brand … Read more
Do I Need A Domain For A Landing Page: The Pros And Cons
Do you want to create a landing page? If so, do you need a domain for it? This is the question that many people ask themselves when they are trying to decide if they should purchase or rent their domain. In this blog post, we will discuss the pros and cons of purchasing versus renting … Read more
Testimonials or Reviews: What Works Better in B2B Marketing?
A testimonial or a review is an endorsement from a customer that can help you to improve your conversion rate. In this blog post, we’ll discuss testimonials and reviews in B2B marketing. We’ll look at what testimonials are, why they work so well for B2B companies, and how to use testimonials successfully. If you’re looking … Read more
What Are Content Pillars: The Key to Engaging Your Audience!
What are Content Pillars? The key to engaging your audience and getting E-A-T on Google! Content pillars refer to what we might call the “building blocks” of a content marketing strategy. These building blocks include what type of content, what tone, and what format you’re going to use for your blog posts and other types … Read more
How To Create Consistent Content (✓…sorted)
Have you ever wondered how some companies are able to produce content on a regular basis? They have mastered the art of consistency. Consistency is one of the key components in marketing, and it’s how many bloggers, podcasters, and other small businesses have been able to grow their audience over time. In this blog post, … Read more
B2B Blog Content Strategy: Tipps and Best Practice
It’s no secret that content is king when it comes to marketing for b2b companies. But, what does this mean? What is a good b2b blog content strategy and what should you be blogging about and how often? The answer may not come as a surprise but the best practice of blog creation will always … Read more
How Much Of The Buyer’s Journey Is Digital (And The Importance Of Digital Marketing)
When a B2B prospect is going through the conversion process, how much of their journey can happen digitally? The customer’s buying journey is how they interact with your company from the time they first become aware of your product or service to the moment when they buy it. The customer’s buying journey is largely influenced … Read more
Good Subdomain Names For Landing Pages
A good subdomain name for a landing page is one that’s short, memorable, and has good search engine optimization. The right domain name will help you rank higher in the SERP (Search Engine Results Page). The good news is that there are plenty of good subdomain names for landing pages. But the bad news is … Read more
What Are the Key Components of a Landing Page? The Top 15 Essentials To Drive Conversions.
A landing page is a webpage that appears in response to a search engine query, lead gen campaign, or any other ad. It’s designed to convince visitors who see it to take any action, such as buying a product or service, signing up for an email list, downloading something from the site, etc. Landing pages … Read more
AI For Small Business Marketing – How Can AI Help SMBs?
Artificial Intelligence is a hot topic in the marketing world, but not much has been said about how it can help small businesses. AI could be the key to unlocking new growth opportunities that have never seemed possible before. This post will look at what artificial intelligence means for marketing and how it can give … Read more
Mid Funnel Marketing For SMBs – Tactics, Channels, Content
The concept of Mid Funnel Marketing is probably the most overlooked part of funnel marketing. Mid funnel marketing is a tactic that focuses on building awareness, consideration, and engagement at the midpoint of the buyer journey. However, what is the tactics to use when you as a business should start focusing on what’s in the … Read more
Content Marketing Vs. Blogging – Which One To Focus On?
Content marketing and blogging are two of the most popular content-based strategies in existence — and for a good reason. Both strategies allow you to engage with your audience, boost brand awareness, increase traffic to your site, and function as a marketing vehicle for the different funnel stages. However, which one is better suited for … Read more
The Difference Between Followers and Following on Social Media
Many Instagram and Twitter users may not know the difference between followers and following. This article will explore what each one means on Instagram, Twitter, as well as Instagram Stories. We’ll also learn how you can make sure that your followers are genuine and not fake accounts! What’s a follower or what does it mean … Read more
Found You Via Linkedin Profile – What Does It Mean?
The confusion about how to message “Found you via Linkedin profile” is very common among LinkedIn users. It’s not clear what the wording means, and as a result some people just leave it off entirely because of the lack of direction from Linkedin itself on this subject matter. “Found you via LinkedIn profile” This user … Read more