30 30 50 rule (1)

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Why Cold Email Outreach Outperforms Cold Calling

Discover why cold email outreach consistently outperforms cold calling with 2-4x higher response rates and 70% lower costs per lead. Transform your B2B prospecting strategy today.

buyerpersonavsicp Buyer Persona vs. ICP – When to Use Which?

Buyer Persona vs. ICP – When to Use Which?

Discover how properly distinguishing between ICPs and buyer personas can boost B2B marketing ROI, shorten sales cycles by 30%, and prevent $800K in annual wasted spend.

GDPRandOutbound2025 GDPR & Outbound 2025: What’s Allowed?

GDPR & Outbound 2025: What’s Allowed?

Discover how 2025’s stricter GDPR enforcement impacts outbound sales strategies, from executive liability to legitimate interest considerations for B2B marketers. Stay compliant!